Honua Hawaiian Skincare
For centuries, native Hawaiians have practiced the art of la’au lapa’au, a holistic approach to healing and wellness that uses native plants and minerals. Honua harnesses the power of the same healing botanicals in every product. Longtime esthetician and Hawaiian healing devotee, Kapua Browning developed Honua, drawing on the power of Hawaiian ingredients. Honua’s innovative products combine traditional Hawaiian healing botanicals and methodologies, with modern skincare technology. Honua believes that some of the magic also lies in the soil where these plants are grown, so many ingredients are sourced from Hawai‘i farms.
Honua is committed to reforestation and ocean plastic awareness, and works closely with local Hawaiian farms to support and protect their agriculture. Honua uses sustainable packaging that can be composted or recycled and every purchase support non-profits that replenish native plants and preserve and clean up our beaches, lands and coral reefs.
Credo Journal
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Credo Journal
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Every product we sell meets The Credo Clean Standard™
We offer clean beauty vetted to the highest standard.
Know where your products are coming from
We want to know where ingredients come from and how they were made.
Humane treatment of humans and animals
Clean beauty should include the just treatment of humans and animals.
Leading the way in sustainable packaging and recycling
We co-founded Pact to tackle beauty’s packaging waste problem.
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