iota is a new kind of functional bodycare designed to fill essential nutrient gaps — for more glow, smoothness & hydration. The Body Wash+ and Body Serum+ comprise the first, award-winning all-in-one method that contains 24 superfood vitamins, minerals, antioxidants and pre & postbiotics combined with skincare-grade actives to support whole-body health and improve your skin & wellbeing.
Our name – iota – is derived from the word microbiota, defined as “living microorganisms present in a defined environment.” All our formulations help balance your microbiome for better skin health — a pillar of whole-body health that’s foundational just like gut health, nutrition, sleep and movement. iota – defined as an “infinitesimal amount” – is rooted in our AAPI heritage and belief that the attainment of one’s maximum potential consists of the sum of many small, productive actions taken consistently, with discipline, throughout life.
Every product we sell meets the Credo Clean Standard
We offer clean beauty vetted to the highest standard.
Know where your products are coming from
We want to know where ingredients come from and how they were made.
Humane treatment of humans and animals
Clean beauty should include the just treatment of humans and animals.
Leading the way in sustainable packaging and recycling
We co-founded Pact to tackle beauty’s packaging waste problem.
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