iota

iota is a new kind of functional bodycare designed to fill essential nutrient gaps — for more glow, smoothness & hydration. The Body Wash+ and Body Serum+ comprise the first, award-winning all-in-one method that contains 24 superfood vitamins, minerals, antioxidants and pre & postbiotics combined with skincare-grade actives to support whole-body health and improve your skin & wellbeing.

Our name – iota – is derived from the word microbiota, defined as “living microorganisms present in a defined environment.” All our formulations help balance your microbiome for better skin health — a pillar of whole-body health that’s foundational just like gut health, nutrition, sleep and movement. iota – defined as an “infinitesimal amount” – is rooted in our AAPI heritage and belief that the attainment of one’s maximum potential consists of the sum of many small, productive actions taken consistently, with discipline, throughout life.

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Frequently Asked Questions

  • What is iota's philosophy behind clean beauty?
    iota's philosophy behind clean beauty focuses on filling essential nutrient gaps to enhance overall skin health. The brand emphasizes the incorporation of 24 superfood vitamins, minerals, antioxidants, and pre & postbiotics into its formulations. This holistic approach aims to support whole-body health, providing the skin with the necessary nutrients it needs to thrive and achieve a balanced, vibrant appearance.
  • How does iota support the skin's microbiome?
    iota supports the skin's microbiome by designing formulations that aim to balance and nourish it. A healthy, balanced microbiome is crucial for optimal skin health as it helps to protect the skin barrier, reduce inflammation, and improve overall resilience. iota's products incorporate ingredients that support this balance, promoting a more harmonious and healthy skin environment.
  • What makes iota's Body Wash+ and Body Serum+ unique?
    iota's Body Wash+ and Body Serum+ are unique due to their innovative combination of skincare-grade actives and essential nutrients. The Body Wash+ is designed to cleanse while providing skin with beneficial nutrients, whereas the Body Serum+ offers multiple benefits such as enhanced glow, smoothness, and hydration. These products stand out for their ability to deliver comprehensive skin benefits through a single, integrated approach.
  • How does iota incorporate its AAPI heritage into its brand?
    The name 'iota,' derived from 'microbiota,' reflects the brand's AAPI heritage and philosophy of harnessing the power of small, consistent actions for maximum potential. This reflects a belief in the importance of nurturing the skin’s microbiome and making thoughtful, impactful changes in skincare. The brand's heritage influences its commitment to natural, holistic practices and cultural values.
  • Are iota products suitable for all skin types?
    Yes, iota products are formulated to be suitable for various skin types. The brand's approach ensures that its products cater to a broad range of skin concerns, from dryness and sensitivity to oiliness and aging. By focusing on balanced and nutrient-rich formulations, iota aims to provide benefits for all skin types while addressing specific skin needs.
  • Are iota products cruelty-free and environmentally friendly?
    iota is committed to being both cruelty-free and environmentally conscious. The brand ensures that none of its products are tested on animals and follows stringent ethical practices. Additionally, iota adopts measures to minimize its environmental impact, including sustainable sourcing and eco-friendly packaging practices to support a greener future.
  • How long does it take to see results from using iota products?
    The timeframe for seeing results from iota products can vary depending on individual skin conditions and consistency of use. Typically, users may start noticing improvements within a few weeks of regular application. Benefits such as improved skin hydration, glow, and overall health are often visible within 4 to 6 weeks, but results may vary based on personal skincare needs and regimen adherence.
  • Can iota products replace a regular skincare routine?
    iota's all-in-one Body Wash+ and Body Serum+ are designed to simplify the skincare routine by combining essential nutrients with effective skincare actives. While these products can complement and enhance an existing skincare regimen, they are also versatile enough to replace multiple steps in a routine, offering a streamlined approach to maintaining healthy, nourished skin. Users can integrate these products seamlessly into their daily routine or use them as a simplified solution for comprehensive care.