Parëva Beauty

Parëva™ Beauty is a female scientist founded skincare brand rooted in Good Science, Radical Transparency, and Joy. The name stems from the Sanskrit word parevartan, meaning joyful transformation — a reflection of the brand’s promise to transform skin health using biotechnology.

Parëva™ Beauty didn’t begin in a boardroom — it began in a lab. Scientist and founder Smitha Rao grew disillusioned with vague promises and greenwashed beauty language that is so prevalent in beauty. She envisioned a new standard: one where science leads, formulas are backed by proof, where there is transparency and the focus is improving skin health, not a short-term fix.

Credo Journal

Related articles

view all

Credo Journal

Credo Clean Council

Credo Clean Council

Credo Journal

Setting a Higher Standard for Packaging: Transparency, Safety, and Sustainability

Setting a Higher Standard for Packaging: Transparency, Safety, and Sustainability

Credo Journal

Colorants in Clean Beauty

Colorants in Clean Beauty

Credo Journal

Why does the EU ban more ingredients than the USA?

Why does the EU ban more ingredients than the USA?

Credo Journal

Related articles

view all
Credo Clean Council

Credo Journal

Credo Clean Council

Setting a Higher Standard for Packaging: Transparency, Safety, and Sustainability

Credo Journal

Setting a Higher Standard for Packaging: Transparency, Safety, and Sustainability

Colorants in Clean Beauty

Credo Journal

Colorants in Clean Beauty

Why does the EU ban more ingredients than the USA?

Credo Journal

Why does the EU ban more ingredients than the USA?

A collective creation. 10 years in the making

Credo Journal

A collective creation. 10 years in the making