Parëva Beauty

Parëva™ Beauty is a female scientist founded skincare brand rooted in Good Science, Radical Transparency, and Joy. The name stems from the Sanskrit word parevartan, meaning joyful transformation — a reflection of the brand’s promise to transform skin health using biotechnology.

Parëva™ Beauty didn’t begin in a boardroom — it began in a lab. Scientist and founder Smitha Rao grew disillusioned with vague promises and greenwashed beauty language that is so prevalent in beauty. She envisioned a new standard: one where science leads, formulas are backed by proof, where there is transparency and the focus is improving skin health, not a short-term fix.

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Image of Saie products including the mascara, blush, bronzer, concealer, lip, and foundation

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Saie x Credo Beauty: a partnership in values.