Love this one
"This toner is the perfect consistency in my opinion for my maturing skin. My skin feels extra clean and prepped for my facial skincare routine."
Pai
Bright Now PHA & Rosehip Exfoliating Toner
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
Suitable for all skin types, including sensitive skin
Why we stand behind it
SWIPE BRIGHT.
A daily glow fix. This alcohol-free acid exfoliant helps eliminate dead skin cells to swiftly brighten even the most sensitive skin.
Powered by PHAs – exfoliating acids suitable for even the most sensitive skin – it’s designed to whip off dead skin cells to reveal a smoother, brighter, clearer complexion. The gentle formula also features the first COSMOS-certified Niacinamide, a potent antioxidant that evens out tone, while Aloe Vera and Hyaluronic Acid soothe and hydrate.
The impressive results were proven in consumer trials*:
87% agreed skin looked brighter
87% agreed it didn't dry out the skin
80% agreed skin looked clearer
Clinically proven for sensitive skin
Like the rest of Pai Skincare’s range, Bright Now™ has been independently patch tested and dermatologically approved to be suitable for sensitive skin.
This product is certified COSMOS Organic, a standard that guarantees the sustainable management and efficient use of natural resources. It’s also cruelty-free and certified vegan.
*Based on a one week independent consumer trial of 105 subjects"
Key ingredients
PHA'S, Cosmo certified Niacinamide , and Aloe Vera
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Gluten Free
Fragrance Free
Organic
Alcohol Free
Soy Free
Non GMO
Fragrance Transparency
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Shake before use. Use once daily (AM or PM). Soak a reusable cotton pad and apply to cleansed, dry skin, sweeping across face and neck.
Pro-tip
Gentle enough to use everyday.
Pairs well with our brighten range, Light work Cleansing Oil and Rosehip Bioregenerate
Full ingredient list
Ingredients: AQUA (water), ALOE BARBADENSIS LEAF JUICE* (aloe vera), GLUCONOLACTONE, NIACINAMIDE, GLYCERIN**, PENTYLENE GLYCOL, ZINC LACTATE, ROSA CANINA FRUIT EXTRACT* (rosehip), BABASSU OIL POLYGLYCERYL-4 ESTERS, SEA WATER EXTRACT, PANDANUS CONOIDUS FRUIT OIL (buah merah), CAPRYLYL/CAPRYL GLUCOSIDE, XANTHAN GUM, POLYGLYCERYL-10 LAURATE, ARGININE, HYALURONIC ACID, GLUCOSYLRUTIN, CITRIC ACID
of total: 24% organic, 100% natural origin
sur total: 24% bio, 100% d'origine naturelle
*organic / biologique
**made using organic ingredients / formulé à partir d'ingrédients biologiques
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountPai
Pai’s mission is to lead the way with innovative, results-driven organic skincare. Created for anyone that wants to treat their skin – no matter how sensitive – to the best natural ingredients without compromise. Every single Pai product is formulated and manufactured in its West London HQ. Pai products are certified organic by COSMOS, the Soil Association, the Vegan Society, Cruelty Free International and is London Living Wage accredited.
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