what is this
"it does nothing. it is a clear watery gel substance with no hold. i put it on one eyebrow to compare and there was no difference. returned."
Rye Beauty
Brow Grooming Serum
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All brow types.
Why we stand behind it
We stand behind Rye Beauty′s Brow Grooming Serum as it not only grooms and styles the brows, but also provides growth support and overall brow health..
Key ingredients
Biotin, gotu kola, green tea, and a triple peptide blend:
Biotin is known to promote hair growth.
Gotu kola offers scalp stimulation for healthier brows.
The antioxidant properties of green tea help protect and condition the brows.
The triple peptide blend provides nourishment and strength to the brow hairs, resulting in fuller and healthier brows overall.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Brush serum through brows down first, then back up to set into place fully coating every brow hair. For extra strong hold apply a second coat.
Full ingredient list
<p><span style="font-family: -apple-system, BlinkMacSystemFont, "San Francisco", Roboto, "Segoe UI", "Helvetica Neue", sans-serif;">Aqua (water), Aloe barbadensis leaf juice*, ethyl alcohol*, glycerin, sodium polyitaconate, polyvinylprolidone (PVP), gluconolactone, propandiol, hydroxyethlcellulose, butylene glycol, camellia sinesis (green tea) leaf extract, centella asiatica (gotu kola) extract, echinacea purpurea extract, secale cereale (rye seed) extract, pyrus malus (apple) fruit extract, fusanus spicatus kernel (sandalwood nut) oil, juniperus mexicana (cedarwood) oil, organic ricinus communis* (castor) seed oil, santalum album (sandalwood) oil, palmitoyl hexapeptide-19, palmitoyl tripeptide-37, acetyl octapeptide-3, soduim phytate, biotin, caprylyl glycol, sodium benzoate, calcium gluconate, disodium phosphate, sodium phosphate</span></p>
<p>*certified organic</p>
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountRye Beauty
Rye Beauty was founded by the Bay Area’s most in-demand eyebrow shaping expert Michele Holmes, owner of Michele Holmes Studio in Corte Madera, CA. Michele’s clientele includes industry-leading beauty experts, Silicon Valley execs, celebrities and more. Clients travel near and far for her natural brow shaping technique and expertise in brow health. She was named "The Eyebrow Whisperer" by the San Francisco Chronicle and has been featured in top publications such as Goop, InStyle, C Magazine, Marin Magazine and many more.
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