Rye Beauty

Brow Grooming Serum

Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
Brow Grooming Serum
alias
Rye Beauty

Brow Grooming Serum

Brow Grooming Serum

$49
$49 $0.00

This vegan featherlight brow serum keeps brows healthy-looking and simplifies your brow routine
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Brow Grooming Serum

Clear
$49
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All brow types.

Why we stand behind it

We stand behind Rye Beauty′s Brow Grooming Serum as it not only grooms and styles the brows, but also provides growth support and overall brow health..

Key ingredients

Biotin, gotu kola, green tea, and a triple peptide blend: Biotin is known to promote hair growth. Gotu kola offers scalp stimulation for healthier brows. The antioxidant properties of green tea help protect and condition the brows. The triple peptide blend provides nourishment and strength to the brow hairs, resulting in fuller and healthier brows overall.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Vegan

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

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Usage

Brush serum through brows down first, then back up to set into place fully coating every brow hair. For extra strong hold apply a second coat.

Full ingredient list
<p><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;San Francisco&quot;, Roboto, &quot;Segoe UI&quot;, &quot;Helvetica Neue&quot;, sans-serif;">Aqua (water), Aloe barbadensis leaf juice*, ethyl alcohol*, glycerin, sodium polyitaconate, polyvinylprolidone (PVP), gluconolactone, propandiol, hydroxyethlcellulose, butylene glycol, camellia sinesis (green tea) leaf extract, centella asiatica (gotu kola) extract, echinacea purpurea extract, secale cereale (rye seed) extract, pyrus malus (apple) fruit extract, fusanus spicatus kernel (sandalwood nut) oil, juniperus mexicana (cedarwood) oil, organic ricinus communis* (castor) seed oil, santalum album (sandalwood) oil, palmitoyl hexapeptide-19, palmitoyl tripeptide-37, acetyl octapeptide-3, soduim phytate, biotin, caprylyl glycol, sodium benzoate, calcium gluconate, disodium phosphate, sodium phosphate</span></p> <p>*certified organic</p>
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Rye Beauty

Rye Beauty was founded by the Bay Area’s most in-demand eyebrow shaping expert Michele Holmes, owner of Michele Holmes Studio in Corte Madera, CA. Michele’s clientele includes industry-leading beauty experts, Silicon Valley execs, celebrities and more. Clients travel near and far for her natural brow shaping technique and expertise in brow health. She was named "The Eyebrow Whisperer" by the San Francisco Chronicle and has been featured in top publications such as Goop, InStyle, C Magazine, Marin Magazine and many more.

SHOP ALL Rye Beauty

Overall rating: 4.2972975 / 5 from 37 reviews.

AI Generated Review Summary

Rye Beauty’s Brow Grooming Serum offers a hybrid formula for brow grooming, growth support, and health. It is praised for its excellent hold and flake-free performance, while some customers have mixed opinions about the brow gel's effectiveness. The included brush has received varied feedback regarding its size and effectiveness.

Summary topics

  • Hold (23%): Based on a significant number of customers, the product has a great hold and does not flake at all.
  • Brush Effectiveness (15%): Customers expressed differing viewpoints regarding the brush, with some praising its softness and effectiveness, while others found it unnecessarily large.

Review topics: [ingredients, texture, packaging, works, residue, difference, hold, gel, brush, brows, serum, application].

Review highlights

  • "This brow gel holds well." — Betsy
  • "The softest brush and the best gel ever" — Maddy C.
  • "It’s a great lightweight brow hold that doesn’t get flaky." — Caitlin Q.

Reviews

Pretty Good

"I needed new brow products now that Plume looks like it’s dwindling in the US so I decided to give this brand a try and got this clear gel and the tinted one. The brush on this is quite large and thick, but since it’s clear it works. The gel doesn’t feel thick or heavy and glides on well without leaving white flakes. The only time I feel flakiness is when I oil cleanse at the end of the day. I do feel like my brows feel healthier and have more volume/growth so overall I say it’s a good start."

— Dania A. (4/5)

Great product!

"Great product!"

— Al (5/5)

what is this

"it does nothing. it is a clear watery gel substance with no hold. i put it on one eyebrow to compare and there was no difference. returned."

— Shauna H. (1/5)

An easy addition

"I have finer hair and I feel this has made a difference in the fullness and overall growth. It's light, not at all sticky, and dries does relatively quickly. I use this daily and have repurchased at least 4x."

— Rebecca W. (5/5)

Absolutley not worth it.

"The product does not stand up to its praise. I consistently used this product for 6 months and saw no change in hair growth. Which honestly was to be expected. What was more disappointing was that when I used the product, it had minimal hold and throughout the day would dry and start to flake off, ew! Not only were my eyebrows now flaky, but the flakes fall into your eyes it burned just as bad as getting soap in your eyes. I continued to use it only at night to see if it would help growth, after 6 months I noticed more hair loss there. Absolutely not worth it."

— Meg (2/5)

Great hold

"Very easy to use and makes the eyebrows pop more. Holds really nicely"

— Reese G. (5/5)

One of my favs ever

"I’ve tried so many brow gels this def is my fav overall. I only gave 4/5 bc it will react to some other products I use and I have t figured out which ones yet so it clumps at times"

— Maddy C. (4/5)

Best serum I have ever used for my brows!

"At first, I was not sure that this product would work as I’ve never used any product on my brows that didn’t leave a sticky residue or flaking behind. But the serum goes on smooth, and I have noticed a difference in the appearance of my brows with the texture and length!"

— Mackenzie Z. (5/5)

Nice and light

"It’s a great lightweight brow hold that doesn’t get flaky. And it’s supposedly nourishing for my brows which makes me feel good mentally even if it’s just placebo."

— Caitlin Q. (5/5)

Best brow growth product!

"I've tried a ton of different eyebrow growth serums and saw very little progress. After a week of using this product daily, I saw results and hair even started to grow in the gaps. This serum also works fantastic just for grooming - it keeps my very curly eyebrows straight and upward all day. It looks like I got a brow lift. My new holy grail eyebrow product!"

— Caroline K. (5/5)

Q&A