Rye Beauty

Brow Grooming Serum

Brow Grooming Serum

This vegan featherlight brow serum keeps brows healthy-looking and simplifies your brow routine

Regular price $ 48
Sale price $ 48 Regular price
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  • Overview
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand

Suitable for

All brow types.

Why we stand behind it

We stand behind Rye Beauty′s Brow Grooming Serum as it not only grooms and styles the brows, but also provides growth support and overall brow health..

Key ingredients

Biotin, gotu kola, green tea, and a triple peptide blend: Biotin is known to promote hair growth. Gotu kola offers scalp stimulation for healthier brows. The antioxidant properties of green tea help protect and condition the brows. The triple peptide blend provides nourishment and strength to the brow hairs, resulting in fuller and healthier brows overall.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is



Brush serum through brows down first, then back up to set into place fully coating every brow hair. For extra strong hold apply a second coat.

Full ingredient list

<p><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;San Francisco&quot;, Roboto, &quot;Segoe UI&quot;, &quot;Helvetica Neue&quot;, sans-serif;">Aqua (water), Aloe barbadensis leaf juice*, ethyl alcohol*, glycerin, sodium polyitaconate, polyvinylprolidone (PVP), gluconolactone, propandiol, hydroxyethlcellulose, butylene glycol, camellia sinesis (green tea) leaf extract, centella asiatica (gotu kola) extract, echinacea purpurea extract, secale cereale (rye seed) extract, pyrus malus (apple) fruit extract, fusanus spicatus kernel (sandalwood nut) oil, juniperus mexicana (cedarwood) oil, organic ricinus communis* (castor) seed oil, santalum album (sandalwood) oil, palmitoyl hexapeptide-19, palmitoyl tripeptide-37, acetyl octapeptide-3, soduim phytate, biotin, caprylyl glycol, sodium benzoate, calcium gluconate, disodium phosphate, sodium phosphate</span></p> <p>*certified organic</p>

Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

Rye Beauty

Rye Beauty was founded by the Bay Area’s most in-demand eyebrow shaping expert Michele Holmes, owner of Michele Holmes Studio in Corte Madera, CA. Michele’s clientele includes industry-leading beauty experts, Silicon Valley execs, celebrities and more. Clients travel near and far for her natural brow shaping technique and expertise in brow health. She was named "The Eyebrow Whisperer" by the San Francisco Chronicle and has been featured in top publications such as Goop, InStyle, C Magazine, Marin Magazine and many more.

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