Rye Beauty

Rye Beauty was founded by the Bay Area’s most in-demand eyebrow shaping expert Michele Holmes, owner of Michele Holmes Studio in Corte Madera, CA. Michele’s clientele includes industry-leading beauty experts, Silicon Valley execs, celebrities and more. Clients travel near and far for her natural brow shaping technique and expertise in brow health. She was named "The Eyebrow Whisperer" by the San Francisco Chronicle and has been featured in top publications such as Goop, InStyle, C Magazine, Marin Magazine and many more.

As a brow expert and former skinny brow sufferer, Michele has tried every growth serum, hair supplement and brow cosmetic on the market. Years of product testing gave her a wealth of knowledge, a passion for ingredient scrutiny and a desire for something that just didn’t exist. Developing her own product was the natural next step.

Rye Beauty Grooming Serum, named after her daughter Isla Rye, was born through the eyes of experience and took 3.5 years of careful formulating to get it right. Brow Grooming Serum is the first product of the soon to be Rye Beauty collection.

Shop All Rye Beauty

Credo Journal

Related articles

Credo Journal

Why does the EU ban more ingredients than the USA?

Why does the EU ban more ingredients than the USA?

Credo Journal

A collective creation. 10 years in the making

A collective creation. 10 years in the making

Credo Journal

What is the difference between vegan and cruelty free? 

What is the difference between vegan and cruelty free? 

Credo Journal

Arey, to Keep the Grey Away

Arey, to Keep the Grey Away

Credo Journal

Related articles

Why does the EU ban more ingredients than the USA?

Credo Journal

Why does the EU ban more ingredients than the USA?

A collective creation. 10 years in the making

Credo Journal

A collective creation. 10 years in the making

What is the difference between vegan and cruelty free? 

Credo Journal

What is the difference between vegan and cruelty free? 

Arey, to Keep the Grey Away

Credo Journal

Arey, to Keep the Grey Away

Are synthetic ingredients toxic?

Credo Journal

Are synthetic ingredients toxic?

Frequently Asked Questions

  • What makes Rye Beauty Grooming Serum unique compared to other brow products?
    Rye Beauty Grooming Serum stands out due to its formulation crafted with Michele's expertise in the field. Unlike many other brow products, this serum is designed with a unique blend of high-performance ingredients that focus on both brow health and aesthetics. Its formulation combines advanced botanical extracts with cutting-edge technology to enhance effectiveness, making it a standout product in the crowded brow care market.
  • How does Rye Beauty Grooming Serum contribute to brow health?
    The Grooming Serum from Rye Beauty is formulated to nourish and strengthen eyebrows, promoting healthier and fuller growth. It includes ingredients known for their conditioning and revitalizing properties, which help to support the natural growth cycle of the brows. By providing essential nutrients and hydration, the serum aids in enhancing the overall health and appearance of the eyebrows.
  • Is Rye Beauty Grooming Serum suitable for all skin types?
    Yes, Rye Beauty Grooming Serum is designed to be compatible with various skin types. The formulation is gentle and suitable for most individuals, including those with sensitive skin. However, as with any cosmetic product, individuals with specific skin concerns or allergies should perform a patch test before use to ensure compatibility.
  • Are Rye Beauty products cruelty-free?
    Rye Beauty is committed to cruelty-free practices and does not test its products on animals. The brand adheres to ethical standards and holds certifications that reflect its dedication to cruelty-free principles. This commitment ensures that all products are developed with respect for animal welfare.
  • Can Rye Beauty Grooming Serum be used with other brow products or makeup?
    Yes, Rye Beauty Grooming Serum can be used in conjunction with other brow products or makeup. It is designed to complement and enhance the effects of other beauty products in your routine. For best results, apply the serum as directed and allow it to absorb before applying additional brow products or makeup.
  • What are the key ingredients in Rye Beauty Grooming Serum?
    The key ingredients in Rye Beauty Grooming Serum include a blend of nourishing botanical extracts and advanced actives. These ingredients are selected for their ability to condition and support brow growth. Essential components often include peptides, vitamins, and plant-based oils known for their restorative and strengthening properties. Each ingredient is chosen to enhance the overall health and appearance of the brows.
  • Can Rye Beauty Grooming Serum be used by men?
    Yes, Rye Beauty Grooming Serum is suitable for use by individuals of all genders. The serum’s formulation benefits everyone, including men, by promoting healthier and fuller eyebrows. The product’s versatility and effectiveness make it an excellent choice for anyone looking to enhance their brow health and appearance.