Sweed Beauty

Cloud Mascara

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bestseller Sweed Beauty

Cloud Mascara

Cloud Mascara

$30
$30 $0.00

A clean mascara that gives maximum volume and limitless length in a blink. The unique Cloud Mascara wand delivers a beautiful volumizing effect and precisely separates each and every lash from root to tip for a dramatic fan-like effect that takes your lashes beyond your imagination.

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Cloud Mascara

Black
$30
  • Overview
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

Sensitive skin

Why we stand behind it

The clean, flake-free and smudge proof formula is gentle to sensitive eyes and nourished with Panthenol (Vitamin B5) and creates long, full & lightweight lashes that keeps your long-lasting curl firmly in place.

Lightweight, flexible and endlessly buildable formula that leaves your lashes glossy and holds a curl that stays.

Flake-free formula that stays all day and doesn't clump or smudge.

It’s water resistant but not waterproof and can be effortlessly removed – no scrubbing or tugging required.

This product is vegan and clean

Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa, and contains less than one percent of synthetic fragrances.

This product is also gluten-free.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Vegan

Gluten Free

Fragrance Free

Usage

Gently wiggle the wand from base of lashes to tips, layering to build extreme volume and limitless length.

Allow a few seconds of drying time between coats to build the most extreme lash drama.

Layer as desired for a more dramatic lash look.

Excellent to use together with false lashes.

Pro-tip

Pro tip: Get the most out of your eyelook - use our award-winning Eyelash Growth Serum (sold separately), that makes your lashes longer, fuller, darker and also gives a beautiful curl with gloss-effect.

Full ingredient list
Black: Aqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Iron Oxides (CI 77499). Dark Brown: Aqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Iron Oxides (CI 77491), Iron Oxides (CI 77492).
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Sweed Beauty

Loved by makeup artists around the world - Sweed is known for vegan and clean beauty with professional performance. Founded by makeup artist Gabriella Elio, Sweed was born from 20+ years of experience in the industry. From award-winning Mascaras and prostaglandin-free Eyelash Serum to a curated makeup assortment with viral favorites and modern staples. For every mascara sold, Sweed is rescuing one sea turtle.

SHOP ALL Sweed Beauty

Overall rating: 4.726444 / 5 from 329 reviews.

AI Generated Review Summary

Cloud Mascara offers a clean formula that provides maximum volume and length without clumping or flaking. Customers appreciate its staying power and the dramatic fan-like effect it creates. However, some users report mixed experiences with transfer and irritation.

Summary topics

  • Formula Quality (4%): Customers raved about the formula, describing it as great, beautiful, and easy to apply.
  • Volume Effect (7%): Customers expressed appreciation for the incredible length, volume, and lift without clumping or flaking.
  • Smudging Resistance (5%): Customers appreciated that the product did not smudge or flake whatsoever, making it highly recommended.
  • Lash Appearance (22%): Many customers appreciated how this mascara made their lashes look longer and voluminous, with no clumping or overly made up.

Review topics: ["color","looks","eyes","issues","volume","length","formula","mascara","ingredients","coverage","results","lashes","beauty","shade","amount","smudging","consistency","quality","eyelashes","buy","clumps","brush","flaking","application","wand","lengthens","curls","definition","found","water"].

Review highlights

  • "It gives incredible length, volume, and lift without clumping or flaking at the end of the day." — Anna B.
  • "No smudging, no flakes, and washed off easily, and did not irritate my eyes!" — Erin C.
  • "Very nice mascara, your lashes will look so good and the mascara is very nice to remove as well." — Joke S.

Reviews

Best mascara

"I used to use covergirl lashblast for 15 years but wanted a clean formula. This formula comes off easily, doesn’t flake, and my eyes don’t sting after washing it off. My lashes look SO GOOD & I’m VERY picky, I’ve tried soooo many mascaras. 2nd repurchase!"

— Annabelle C. (5/5)

Perfect Mascara

"I was looking for a new mascara and stopped into Credo. They asked what I was looking for and directed me to the Sweed Cloud mascara. I like a natural look and they had it in the perfect shade of brown! It goes on great and stays in place with no smudging!"

— kelly k. (5/5)

Great mascara!

"I was hesitant at first because the wand is very different from what I’m used to, and took a minute to get used to, but I love it now and have bought several since."

— Jill C. (5/5)

New favorite mascara

"Zero clumping, doesn't run, and a good price point? Sold!"

— Christen D. (5/5)

This mascara was just okay!

"This mascara was just okay! It didn’t fully give me the lift that I wanted"

— maja M. (3/5)

Too perfect

"My eyelashes look blessed! It holds the curl and doesn’t smudge, all day. No clumps!"

— susanna r. (5/5)

Cloud mascara by Sweed

"I love this clean mascara! Makes lashes look great & no clumping! Goes on beautifully!"

— nancy s. (5/5)

The best

"I’ve had several tubes and this is the only mascara I’ve found that performs and doesn’t irritate my sensitive eyes. Doesn’t flake or smear either but comes off easily. The holy grail!"

— Natalie S. (5/5)

Really lengthens, but hard to get off

"I loved the way this mascara went on. It gives you beautiful long lashes. However, I was surprised how difficult it was to take off even with a good makeup remover for a clean brand. I'm since returned to the Ilia mascara which comes off more easily at night."

— Rachel H. (4/5)

Just Right

"Not too thick and not too thin, gives you volume to your lashes without clumping"

— Karen H. (5/5)

Q&A