Sweed Beauty

Cloud Mascara

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bestseller Sweed Beauty

Cloud Mascara

Cloud Mascara

A clean mascara that gives maximum volume and limitless length in a blink. The unique Cloud Mascara wand delivers a beautiful volumizing effect and precisely separates each and every lash from root to tip for a dramatic fan-like effect that takes your lashes beyond your imagination.

$30
$30
Black
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Cloud Mascara

Black
$30
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

Sensitive skin

Why we stand behind it

The clean, flake-free and smudge proof formula is gentle to sensitive eyes and nourished with Panthenol (Vitamin B5) and creates long, full & lightweight lashes that keeps your long-lasting curl firmly in place.

Lightweight, flexible and endlessly buildable formula that leaves your lashes glossy and holds a curl that stays.

Flake-free formula that stays all day and doesn't clump or smudge.

It’s water resistant but not waterproof and can be effortlessly removed – no scrubbing or tugging required.

This product is vegan and clean

Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa, and contains less than one percent of synthetic fragrances.

This product is also gluten-free.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Vegan

Gluten Free

Fragrance Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

take the quiz
Usage

Gently wiggle the wand from base of lashes to tips, layering to build extreme volume and limitless length.

Allow a few seconds of drying time between coats to build the most extreme lash drama.

Layer as desired for a more dramatic lash look.

Excellent to use together with false lashes.

Pro-tip

Pro tip: Get the most out of your eyelook - use our award-winning Eyelash Growth Serum (sold separately), that makes your lashes longer, fuller, darker and also gives a beautiful curl with gloss-effect.

Full ingredient list
Black: Aqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Iron Oxides (CI 77499). Dark Brown: Aqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77499), Iron Oxides (CI 77491), Iron Oxides (CI 77492).
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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Sweed Beauty

Loved by makeup artists around the world - Sweed is known for vegan and clean beauty with professional performance. Founded by makeup artist Gabriella Elio, Sweed was born from 20+ years of experience in the industry. From award-winning Mascaras and prostaglandin-free Eyelash Serum to a curated makeup assortment with viral favorites and modern staples. For every mascara sold, Sweed is rescuing one sea turtle.

SHOP ALL Sweed Beauty

Overall rating: 4.715447 / 5 from 246 reviews.

AI Generated Review Summary

Cloud Mascara offers a clean formula that provides maximum volume and length without clumping or flaking. Customers appreciate its staying power and the dramatic fan-like effect it creates. However, some users report mixed experiences with transfer and irritation.

Summary topics

  • Formula Quality: 4%
  • Volume Effect: 7%
  • Smudging Resistance: 5%
  • Lash Appearance: 22%

Review topics: ["volume","ingredients","results","issues","color","consistency","amount","use","formula","looks","eyes","buy","length","coverage","shade","works","beauty","found","mascara","lashes","smudging","brush","flaking","eyelashes","clumps","application","separation","definition","lengthens","water"].

Review highlights

  • "It gives incredible length, volume, and lift without clumping or flaking at the end of the day." — Anna B.
  • "No smudging, no flakes, and washed off easily, and did not irritate my eyes!" — Erin C.
  • "Very nice mascara, your lashes will look so good and the mascara is very nice to remove as well." — Joke S.

Reviews

It’s a nice black mascara.

"This separates, lengthens, lifts, and stays put until it easily comes off with warm water. I experience some flaking and a unique almost dry finish to my lashes that I’m not sure I like. I’ll be experimenting with it more as it does do what I listed."

— Melanie A. (4/5)

New Fave!

"I absolutely love this mascara. It doesn't clump at all, the brush separate and lengthens and it lasts me almost all day. I chose the brown mascara for everyday kind of weat but it doesn't look light at all, I loved it! I have already recommended it to my sister that also loves clean products."

— ale g. (5/5)

This mascara is your "no makeup makeup" hero

"I was looking for a mascara that didn't clump, went on effortlessly, was easy to wash off, and doesn't make your lashes look like spider legs. This hits on all fronts, and I love the brown shade. I swipe the tiniest amount on and my lashes are curled, soft, and defined. The only small downside is seems to dry my lashes out by the end of the day, but definitely worth giving this one a try!"

— Vicki B. (4/5)

"I curl my lashes using the Terry Tomlinson method and then put this on. The curl held and my lashes looked natural. This was exactly why I purchased this product."

— E (5/5)

Mascara

"I have used this mascara for the last 2 years. At first it was brilliant. The last 4 tubes I have purchased are drier and do not have the same consistancy as before. I wish it was the way it used to be."

— Jen B. (2/5)

The best!

"This is my favorite mascara. It doesn't clump or run as the day wears on. Separates my lashes nicely."

— MANDY S. (5/5)

It’s ok

"Makes my eyelashes look a little spider-y. It’s not bad but I think I’ll stick with my Tower 28 mascara."

— Eleanor A. (3/5)

"Really enjoying this cleaning product. Nice application."

— Lauren (4/5)

Great mascara!

"Love this- no smudging, flaking or irritation. I will definitely be repurchasing!"

— Jessica V. (5/5)

Amazing

"This is my 2nd time purchasing this mascara. It does not flake, clump or smudge. it last all day until I take it off."

— Elina S. (5/5)

Q&A