Loved by makeup artists around the world - Sweed is known for vegan and clean beauty with professional performance.Founded by makeup artist Gabriella Elio, Sweed was born from 20+ years of experience in the industry. From award-winning Mascaras and prostaglandin-free Eyelash Serum to a curated makeup assortment with viral favorites and modern staples.For every mascara sold, Sweed is rescuing one sea turtle.