Delicious high shine gloss
"High shine gloss, long lasting & not too sticky or gooey. Love this brand! Great flavor too!"
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A clinically-proven + derm-approved vegan lip treatment that delivers the intense hydration of a lip mask to rescue + repair dry, chapped lips.
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Why we stand behind it
A clinically proven, non-sticky, vegan lip treatment that delivers the intense hydration of a lip mask with a sweet sheer tint using food-grade, non-artificial flavor.
Designed for sensitive, irritated lips, this cushiony treatment delivers instant comfort to rescue dry, chapped lips.
Key ingredients
Shea Butter: Boosts lip hydration and soothes skin.
Jojoba Oil: Locks in moisture to keep lips soft and supple.
Lysine: Prevents dryness and helps to smooth + soften lips.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Fragrance Free
Alcohol Free
Paraben Free
Apply generously to lips for hydration and comfort. Use at night for an overnight mask.
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountTower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
SHOP ALL Tower 28Overall rating: 4.632979 / 5 from 188 reviews.
LipSoftie® Hydrating Tinted Lip Treatment Balm is a vegan lip treatment praised for its intense hydration and repair of dry, chapped lips. Customers appreciate its amazing scent, smooth texture, and long-lasting shine. While some customers love the hydrating effect, others report experiencing dryness. The product also offers a beautiful color and a soothing tint.
Review topics: ["color","feels","hydration","scent","texture","gift","looks","gloss","shade","formula","balm","lips","taste","tint","shine","application","treatment","moisturizer","lasting","pigment","brand","works","pink","buy","tower 28","option","vanilla","makeup","medium","guys"].
"High shine gloss, long lasting & not too sticky or gooey. Love this brand! Great flavor too!"
— Jennifer B. (5/5)
"It’s one of my favorite brands of lipgloss. I love everything tower 28!"
— Francesca N. (5/5)
"This is my new fave, so easy to throw in my bag and my lips feel hydrated & smooth!"
— Nastasia (5/5)
"works well and is actually hydrating. Love it!"
— Lee (5/5)
"I really like how this feels, not to sticky. There is a fruity smell but it’s not overpowering."
— Dianna W. (4/5)
"I wish I could get the darker color that I had before, but the product is nicely hydrating."
— Kristen S. (5/5)
"It's moisturizing for a moment, but doesn't last long and the color it leaves is barely there if at all."
— Andrea W. (3/5)
"I like this because it hydrates but is not too sticky"
— Rebecca M. (5/5)
"Very hydrating and smells amazing. I got the sample size and didn't realize it has color to it, so I would say it's buildable in coverage."
— Cassandra (4/5)
"Great gloss, lightly tinted, not sticky!"
— Arianna G. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
A clinically-proven + derm-approved vegan lip treatment that delivers the intense hydration of a lip mask to rescue + repair dry, chapped lips.