Tower 28

SOS Daily Balancing Gel Cleanser

SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
SOS Daily Balancing Gel Cleanser
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Tower 28

SOS Daily Balancing Gel Cleanser

SOS Daily Balancing Gel Cleanser

$20
$20 $0.00

A gentle, low-foam cleanser safe for sensitive skin that easily removes makeup, mineral SPF, oils, and dirt, without burning eyes or leaving skin tight.

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SOS Daily Balancing Gel Cleanser

5 oz / 150 ml
$20
  • Overview
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All Skin Types

Why we stand behind it

This non-stripping cleanser takes it all off while building the skin's barrier back up. Designed to help naturally soothe inflammation, it also works to replenish the skin with essential minerals and electrolytes normally stripped during cleansing. Gentle enough for daily AM/PM use, this soap-free, fragrance-free, pH-balanced gel is clinically-tested, derm-approved, and won't itch, sting, or burn.

Based on a third-party test with 30 subjects including those with sensitive skin:

94% agree that it did not burn their eyes

Key ingredients

Minerals + Electrolytes (Zinc, Copper, Magnesium): Help build skin's immunity + boost hydration levels.

100% Pure Aloe Vera: Helps form a protective barrier to retain moisture + promote healing.

Oat Extract: Helps naturally soothe inflammation + irritation.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Sustainable Packaging

Vegan

Fragrance Free

Paraben Free

Usage

Use twice daily, AM/PM. For the best skin-soothing results, follow with SOS Spray or SOS Serum and SOS Cream.

Full ingredient list
Water/Aqua/Eau, Decyl Glucoside, Aloe Barbadensis Leaf Juice, Niacinamide, Caprylyl/Capryl Glucoside, Phenoxyethanol, Glycerin, Caprylyl Glycol, Citric Acid, Chlorphenesin, Magnesium Aspartate, Zinc Gluconate, Algin, Achillea Millefolium (Yarrow) Extract, Avena Sativa (Oat) Kernel Extract, Cardiospermum Halicacabum (Ballon Vine) Flower/Leaf/Vine Extract, Sapindus Mukorossi (Soapberry) Peel Extract, Panthenol, Copper Gluconate.
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We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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Pact beauty packaging recycling guide
Pact beauty packaging recycling guide
Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

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Tower 28

Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.

SHOP ALL Tower 28

Overall rating: 4.489362 / 5 from 47 reviews.

AI Generated Review Summary

The SOS Daily Balancing Gel Cleanser is praised for its gentle texture and effectiveness in removing makeup, SPF, oils, and dirt without irritating or drying out sensitive skin. While some customers feel it leaves their skin clean, others note it may not be as hydrating.

Summary topics

  • Cleanser Effectiveness (39%): A substantial number of customers raved about this cleanser, praising its gentle texture and effectiveness.
  • Skin Irritation (31%): In general, customers find that this cleanser does not irritate or dry out their skin.

Review topics: ["feels","skin","face","scent","bottle","price","cleanser","pump","staple","fan","wash","dryness"].

Review highlights

  • "great cleanser for sensitive skin" — Lexie K.
  • "It’s very nice, no fragrance, not really foamy, great price point and ingredients" — Hayden S.
  • "I got this for a nightly double cleanse and I really like it." — Adria J.

Reviews

Cleanliness without dryness

"This is my second time purchasing. I have dryish skin in winter and a normal to oilyish t zone. I have super sensitive skin with rosacea under control. I wear SPF daily with a medium moisturizer and skin tint or light foundation. This gently yet effectively gets all traces of my makeup off. I might not use daily in winter but I just can’t tolerate those super gentle cleansers that leave behind traces of makeup. I also use the recovery balm from Tower 28 and love. Try the sample pack available around the holidays if on the fence."

— Sue Z. (5/5)

Hmm..

"It feels clean, but it broke me out. The smell isn’t the most pleasant either."

— Barbara C. (3/5)

Refreshing

"Super refreshing especially, after looking at computer screen or being under the sun. Gets rid of redness."

— kim s. (5/5)

Everyday Staple for Years

"I have used this daily for years and it works for my aging, sensitive skin."

— Makisha H. (5/5)

Reduced redness

"Bought this for my husband who had an irritated red patch across his cheeks and nose. He’s a brand loyalist and switched from his old brand. This works!"

— Becky W. (5/5)

Love this!

"Great for sensitive dry skin. I also have rosacea and this cleanser leaves my skin feeling clean but not stripped and never reactive."

— Barbara W. (5/5)

Effective and Gentle

"I have struggled to find a gentle cleanser that is fragrance free and does not bother my sensitive skin. This one has worked quite well and will be looking forward to trying out other SOS products."

— Sarah F. (5/5)

Good, a little drying

"I have oily skin so I think this formula is good as a non foam cleanser. My skin does feel a little dry afterwards"

— Emily (4/5)

Good everyday cleanser

"I thought this was a good gentle cleanser that foamed up well with some water. I found it a little drying for my skin"

— Emily (4/5)

Replacing my cleanser with this

"A great staple in my cleansing routine. I swear by multiple Tower 28 products now."

— Sarah B. (5/5)

Q&A