Tower 28

Swipe Serum Concealer

1.0 BH (fair with neutral undertones )
All
1.0 BH (fair with neutral undertones )
1.0 BH (fair with neutral undertones )
All
All
1.0 BH (fair with neutral undertones )
All
All
All
All
All
All
All
All
All
1.0 BH (fair with neutral undertones )
All
1.0 BH (fair with neutral undertones )
1.0 BH (fair with neutral undertones )
All
All
1.0 BH (fair with neutral undertones )
All
All
All
All
All
All
All
All
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Tower 28

Swipe Serum Concealer

Swipe Serum Concealer

$24
$24 $0.00

A non-comedogenic concealer with 18-hr long wear and 48-hr hydration that glides on like a serum with medium-buildable coverage for dark circles, redness, and blemishes, and is safe for sensitive skin.

1.0 BH
Fair With Neutral Undertones
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Swipe Serum Concealer

1.0 BH (fair with neutral undertones )
$24
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types, sensitive skin, oily skin, dry skin, mature skin

Why we stand behind it

It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.

Key ingredients

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth and bouncy.
Centella Asiatica Leaf Extract: Soothes and calms sensitive skin.
Lysine: Helps the production of collagen and repairs and prevents dry skin.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Sustainable Packaging

Vegan

Gluten Free

Fragrance Free

Alcohol Free

Soy Free

Paraben Free

Non GMO

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

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Usage

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.

Pro-tip

Pro Tip: Select one shade lighter than your skin tone to brighten.

Full ingredient list
Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2- Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

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Tower 28

Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.

SHOP ALL Tower 28

Overall rating: 4.6386137 / 5 from 202 reviews.

AI Generated Review Summary

Swipe Serum Concealer is a hydrating concealer that offers medium-buildable coverage to cover dark circles, redness, and blemishes. Customers appreciate its natural finish, seamless blending, and creamy texture. However, opinions on the color and shade range are mixed.

Summary topics

  • Appearance (10%): Customers expressed satisfaction with how the concealer looks on their skin, describing it as flawless and natural-looking.
  • Finish (5%): It was noted by customers that the finish of the product is highly praised for being nice, silky, and dewy.
  • Blending (10%): Customers expressed satisfaction with how well the product blends into the skin seamlessly, providing seamless coverage and evenly.
  • Texture (4%): Customers raved about the creamy and hydrating texture of the product, praising its coverage and creamy texture.
  • Coverage (35%): A significant amount of customers expressed satisfaction with the great and perfect coverage provided by this concealer.

Review topics: ["color","skin","feels","works","texture","packaging","looks","concealer","amount","coverage","shade","match","circles","formula","hydration","blends","eyes","consistency","finish","buy","tower 28","makeup","foundation","fan","lines","undertones","need","range","dot","brightens"].

Review highlights

  • "I love the coverage and creamy texture." — Sandy
  • "Love the consistency, very creamy and lightweight but great coverage!" — Ki’ili M.
  • "It looks flawless on the skin and blends in beautifully." — Rima D.

Reviews

Perfect brightening under eye concealer

"This is the perfect concealer for brightening the under eye area and giving a natural finish. I usually need to mix different shades since my skin tone is medium dark and undertones are neutral, but this is an amazing match - neutral with just enough pink to color correct any darkness under the eyes. I have repurchased several times!"

— Zakiyya (5/5)

Very creamy, but poor packaging

"This concealer is great. Hydrating, lightweight and creamy so perfect for my under eyes that get more dry. However, it is messy. The concealer always gets in between the cap and bottle when you unscrew it and I always have to wipe it after use or put it in a separate bag when I travel. Great product but please fix the packaging!"

— Rachel H. (4/5)

Love this concealer!

"Such a light formula and excellent coverage, I'm super impressed with it!"

— Evelin C. (5/5)

On my 3rd tube

"My favorite concealer. It's the perfect color match which is hard to find, creaseless if I set it right and the only concealer I keep repurchasing."

— Vanessa (5/5)

Good for sensitive skin

"I've been using this concealer as my foundation for about two years, because I wanted something in a smaller form-factor I could travel with. The shade DTLA is a perfect match for my light neutral/cool skin. It works well on my rosacea and sensitive skin. I can use it around my eyes and on my eyelids without irritation."

— Lydia R. (5/5)

When I got home I

"When I got home I realized it was the wrong color. I’m going back to exchange this product next week"

— Betsy H. (1/5)

Mixed

"Ended up being a little too liquidy and smudgy but the colors and the sheen are really nice"

— Lindsay M. (4/5)

My favorite concealer

"So hydrating and doesn’t crease."

— Sofia B. (5/5)

Great concealer

"Medium to full coverage, long wearing, crease resistant, and safe for sensitive eyes. I’m a huge fan of tower 28 in general and this concealer did not disappoint!"

— Sarah K. (5/5)

Excellent concealer

"Great coverage, nice dewy finish. I was using an hourglass concealer, but I needed to switch to clean concealer. I’m happy with this option. I have light/medium skin with neutral undertones and I use 4. 0 DTLA."

— Benita (5/5)

Q&A