Tower 28

Swipe Serum Concealer

17.0 SD (deep with warm undertones)
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17.0 SD (deep with warm undertones)
All
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17.0 SD (deep with warm undertones)
All
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bestseller
17.0 SD (deep with warm undertones)
All
17.0 SD (deep with warm undertones)
All
All
17.0 SD (deep with warm undertones)
All
All
All
All
All
All
All
All
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bestseller Tower 28

Swipe Serum Concealer

Swipe Serum Concealer

$24
$19.20 $24

A non-comedogenic concealer with 18-hr long wear and 48-hr hydration that glides on like a serum with medium-buildable coverage for dark circles, redness, and blemishes, and is safe for sensitive skin.

17.0 SD
Deep With Warm Undertones
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Swipe Serum Concealer

17.0 SD (deep with warm undertones)
$24 $19.20
  • Overview
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types, sensitive skin, oily skin, dry skin, mature skin

Why we stand behind it

It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.

Key ingredients

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth and bouncy.
Centella Asiatica Leaf Extract: Soothes and calms sensitive skin.
Lysine: Helps the production of collagen and repairs and prevents dry skin.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Sustainable Packaging

Vegan

Gluten Free

Fragrance Free

Alcohol Free

Soy Free

Paraben Free

Non GMO

Usage

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.

Pro-tip

Pro Tip: Select one shade lighter than your skin tone to brighten.

Full ingredient list
Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2- Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
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We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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Pact beauty packaging recycling guide
Pact beauty packaging recycling guide
Earn rewards through recycling

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Tower 28

Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.

SHOP ALL Tower 28

Overall rating: 4.609524 / 5 from 210 reviews.

AI Generated Review Summary

Swipe Serum Concealer is a hydrating concealer that offers medium-buildable coverage to cover dark circles, redness, and blemishes. Customers appreciate its natural finish, seamless blending, and creamy texture. However, opinions on the color and shade range are mixed.

Summary topics

  • Appearance (10%): Customers expressed satisfaction with how the concealer looks on their skin, describing it as flawless and natural-looking.
  • Finish (5%): It was noted by customers that the finish of the product is highly praised for being nice, silky, and dewy.
  • Blending (10%): Customers expressed satisfaction with how well the product blends into the skin seamlessly, providing seamless coverage and evenly.
  • Texture (4%): Customers raved about the creamy and hydrating texture of the product, praising its coverage and creamy texture.
  • Coverage (35%): A significant amount of customers expressed satisfaction with the great and perfect coverage provided by this concealer.

Review topics: ["color","feels","looks","concealer","packaging","texture","skin","match","amount","coverage","shade","blends","circles","hydration","formula","finish","eyes","consistency","touch","buy","works","makeup","tower 28","fan","lines","foundation","undertones","brand","need","brightens"].

Review highlights

  • "I love the coverage and creamy texture." — Sandy
  • "Love the consistency, very creamy and lightweight but great coverage!" — Ki’ili M.
  • "It looks flawless on the skin and blends in beautifully." — Rima D.

Reviews

Tower28 Concealer

"Got the perfect shade to match the rest of my skin tone, nothing too bright/light just enough to make me look awake. I love this brand and am so happy that Credo carries it."

— Andrea J. (5/5)

Beautiful Coverage

"I love this concealer! It's so lightweight while also providing amazing coverage!! I don't wear a lot of make up and this is such a nice natural touch to make me feel polished! A little goes a long way so it's worth the price in my opinion. I also have sensitive skin and this doesn't irritate me at all. Nice and natural and the best concealer I have ever tried!"

— Elise M. (5/5)

Chalky

"Chalky and definitely does not "glides on like a serum". Also not confident I got the right tint. Won't buy this brand again."

— Joy S. (2/5)

Not as moisturizing as I’d hoped

"This wasn’t as moisturizing as I thought it would be. I also got the wrong shade, so I would maybe try another shade with a primer."

— Valerie A. (4/5)

Best concealer ever

"Blends beautifully and lasts forever"

— Lauren S. (5/5)

Wasn’t Moisturizing Enough

"This felt drier than I expected and I needed more hydration."

— Valerie A. (3/5)

Not if you lean cool

"I tried BU, which is supposed to be light with a cool/neutral tone. I was so sad when it was too yellow. It looks and feels like a gorgeous formula, but beware."

— Ella (2/5)

Perfect brightening under eye concealer

"This is the perfect concealer for brightening the under eye area and giving a natural finish. I usually need to mix different shades since my skin tone is medium dark and undertones are neutral, but this is an amazing match - neutral with just enough pink to color correct any darkness under the eyes. I have repurchased several times!"

— Zakiyya (5/5)

Very creamy, but poor packaging

"This concealer is great. Hydrating, lightweight and creamy so perfect for my under eyes that get more dry. However, it is messy. The concealer always gets in between the cap and bottle when you unscrew it and I always have to wipe it after use or put it in a separate bag when I travel. Great product but please fix the packaging!"

— Rachel H. (4/5)

Does it all

"Love this formula. Feels more like skin care than makeup. Easy to blend and coverage is buildable."

— Olivia S. (5/5)

Q&A