Tower 28

Swipe Serum Foundation

0.5C Big Bear (Fair Pink)
0.5C Big Bear (Fair Pink)
0.5C Big Bear (Fair Pink)
0.5C Big Bear (Fair Pink)
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All
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0.5C Big Bear (Fair Pink)
0.5C Big Bear (Fair Pink)
0.5C Big Bear (Fair Pink)
0.5C Big Bear (Fair Pink)
All
All
All
All
all
All
alias
new Tower 28

Swipe Serum Foundation

Swipe Serum Foundation

$36
$36 $0.00

An acne-safe, medium-buildable coverage, featherweight serum foundation that helps reduce inflammation + bacteria on the skin to prevent breakouts.

0.5C Big Bear
Fair Pink
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Swipe Serum Foundation

0.5C Big Bear (Fair Pink)
$36
  • Overview
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types, sensitive

Why we stand behind it

This non-comedogenic, non-acnegenic hydrating foundation glides on like serum, feels like you’re wearing nothing, and has a second-skin natural finish. It smooths texture without silicones, strengthens the skin barrier, and is made with Portulaca, an ingredient known to be anti-inflammatory + anti-microbial to help prevent breakouts and keep skin calm.

Key ingredients

Portulaca Oleracea Extract: Anti-inflammatory + antimicrobial to helps calm irritation and keep breakout-causing bacteria in check.

Fermented Oat: Deeply hydrates + helps strengthen the skin barrier.

Lactobacillus Ferment: Soothes skin + helps defend against environmental stressors.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Vegan

Gluten Free

Fragrance Free

Alcohol Free

Usage

- Shake well before use.
- Apply one pump for sheer coverage and two to three pumps for medium-full coverage.
- Plays nice with your fingers, a brush, or a beauty sponge.

Pro-tip

Tower Tip: Use your fingers to gently warm the formula and rub it into your skin until it looks natural. For areas where you want a little extra coverage, use Brush 01 to tap on more.

Full ingredient list
Water/Aqua/Eau, C15-19 Alkane, Caprylic/Capric Triglyceride, Dicaprylyl Carbonate, Propanediol, Silica, Glycerin, Polyglyceryl-3 Polyricinoleate, Glyceryl Hydrogenated Rosinate, Panthenol, Shorea Robusta Resin, Oryza Sativa (Rice) Starch, Sodium Chloride, Octyldodecanol, Stearalkonium Hectorite, Dextrin Palmitate, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Diisostearyl Malate, Squalane, Propylene Carbonate, Sodium Dehydroacetate, Sodium Myristoyl Glutamate, Polyglycerin-3, Tocopheryl Acetate, Ophiopogon Japonicus Root Extract, Polyhydroxystearic Acid, Portulaca Oleracea Extract, Aluminum Hydroxide, Lactobacillus Ferment, Ricinoleic Acid, Maltodextrin, Avena Sativa (Oat) Leaf Extract, Isostearic Acid, Citric Acid, Lecithin, Tocopherol, Saccharomyces Ferment Lysate Filtrate, Sodium Benzoate, Potassium Sorbate,). May Contain/Peut Contenir [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499). <IL 251102.0>
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Tower 28

Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.

SHOP ALL Tower 28

Overall rating: 4.6115384 / 5 from 260 reviews.

AI Generated Review Summary

The Swipe Serum Foundation is praised for its smooth, dewy, and natural-looking finish. Customers appreciate its lightweight and comfortable formula, which provides full-day coverage without looking cakey. The product blends well, feels lightweight, and matches skin tones perfectly. However, some customers find the texture runny or greasy.

Summary topics

  • Skin Appearance (19%): Many customers remarked that this foundation makes their skin look smooth, dewy, and natural-looking.
  • Product Formula (12%): Customers appreciated the lightweight and comfortable formula, which provides a full day's coverage without looking cakey.
  • Product Looks (18%): Many customers loved how this foundation gives their skin a natural and smooth finish without feeling heavy or cakey.
  • Product Finish (20%): A significant number of customers stated that the finish of the product is very nice and natural-looking.
  • Product Coverage (37%): A substantial number of customers brought up the great coverage provided by the product, making it a popular choice.

Review topics: [color, feels, packaging, issues, coverage, skin, looks, scent, formula, shade, texture, foundation, weight, consistency, base, finish, acne, glow, ingredients, blends, redness, light, irritation, match, spots, power, compliments, wear, bumps, fragrance].

Review highlights

  • "The finish looks fresh and natural, and it feels comfortable throughout the day." — Natasha S.
  • "This foundation feels great going on - light and blends easily but leaves my skin looking dewy and glowy." — Shana G.
  • "I love that this was a light weight formula and blended beautifully into the ski" — Amanda R.

Reviews

Oily girls rejoice - this is a serum foundation that keeps you looking great all day

"I am obsessed with this foundation and a little bit goes a long way. This has great coverage, smooth and seamless application. Once set, it lasts all day with minimum touchups."

— Danielle H. (5/5)

Beautiful

"This foundation is so beautiful! It has a lightweight texture and you don't need much to achieve the coverage that you'll like. I really do like a more natural look and it's easy to achieve with this foundation. And it's so glowy! Love that kind of finish. I lean a little dry, so I know to properly prep my skin before using makeup and this works beautiful with my skin. No pilling. No heaviness. Just a beautiful, skin-matched foundation."

— Danielle (4/5)

Cobertura perfecta para piel sensible y madura

"Primera vez usándola y ya puedo decir que será una de mis favoritas. Hoy mi piel amaneció muy sensible y con mucho brote pero es impresionante la cobertura de esta swipe serum foundation, me ha sorprendido bastante y seguiré usándola porque vale la pena, de verdad no me la creo. I love it 🥰"

— Keyla C. (5/5)

serum foundation

"I will start with saying that I love bottle design. Simple the pump works well and releases the proper amount of product. The foundation is so lightweight and very soft feeling when you apply it. Easy spreading and doesn’t make me break down actually. Such a good formula. The shade is very closed to my shade match. I got to try the Tower 28 foundation thanks to Gloss Angeles"

— Rusky (5/5)

Interesting formula and feel

"The product was nice though I don’t think I have the best shade match. It is a really wet formula and gives a dewy look-which I usually like. I found I did need to add powder to make it not look fully wet still, if that makes sense. I haven’t had any breakouts though, which is amazing as I tend to break out with any new products."

— Marissa G. (4/5)

Best Foundation

"Switched to this foundation after they discontinued the shade I liked in a similar foundation. This is effortless to apply and provides exactly the coverage I need. I have normal skin, but fine lines, and this is perfect for me."

— Emma V. (5/5)

Great for light to moderate coverage

"This foundation is great if you are looking for light to moderate coverage. It is super lightweight on the skin and I can barely feel it. It blends and applies suoer easily. The foundation doesn't have any noticeable fragrance, and it has a dewy finish. I sometimes layer with powder to get a more matte finish. These foundations run a bit warm, so I would pick a cooler shade than you normally would. The pump on this component is really easy to use too. I tried shade Malibu"

— Bea (5/5)

Favorite concealer

"Okay, I really like the whole idea behind this foundation. It has that serum-like, lightweight feel but still gives you the option to build up the coverage depending on what you want that day. You can keep it light with one pump or build it up with 2–3 pumps for more coverage, so I like that it can work for both a simple everyday makeup look and when you want a little more coverage. The finish is really pretty and natural looking, so it gives more of that my skin but better look instead of looking super heavy or cakey. It’s a favorite of mine."

— LayCee (5/5)

little liquidy for my liking

"I like that the foundation is non acnegenic. But I’m not the biggest fan of how liquidy it is. Most Tower 28 base products seem to be great for people with more dry skin especially since they cater to eczema prone but as someone who is very oily and eczema prone I wouldn’t say I completely recommend this at least while it’s hot during the summer time. This could be something I gravitate to during the colder months. I also felt the color matches provided with the models and the foundation swatches was a little confusing to choose the right shade. I’m usually pretty good about that."

— Eashaa (3/5)

Dry skin lovers dream!!

"Such a great foundation for dry sensitive skin! It has a light to medium buildable coverage it reminds me more of a skin tint. It covered my redness beautifully while still looking like skin like your skin but better. It is very nourishing and doesn’t totally set down. If you have dry skin or love a natural makeup look you’ll love this foundation!"

— Maggie M. (4/5)

Q&A