Alima Pure cosmetics are crafted from minimal ingredients for maximum impact. Designed for the modern, confident woman, our cosmetics are luxurious, high-performance, and made from only the purest natural ingredients. Alima Pure seeks to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. They believe makeup should enhance your best features without hiding who you are. You should be able to find an amazing foundation match and colors that inspire your self-expression.