SIDIA is a body care and fine fragrance brand founded by Erin Kleinberg inspired by the self-care lessons of her late grandmother, the IRL Sidia. Sidia taught Erin to take care of herself first before others, to trust your intuition, and to lead with humor, intelligence, and grace. SIDIA honors the self-care rituals of all our matriarchs with plant-powered products crafted with our signature SIDIA Complex™️ and blended with other-wordly scents developed exclusively for us with our perfumers. SIDIA enriches those intentional, intimate rituals, to invite you on a sensorial journey to Come Home to Yourself.