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We founded Credo because we had an unshakable desire to clean up the beauty industry. We opened our first store in 2015, in our hometown of San Francisco and now have 10 stores across the U.S. offering 130+ of the best brands in clean beauty today.

We are thrilled to be at the forefront of the clean beauty movement–an industry dominated by strong, smart, passionate women.

As a founder-led company, we know that growing a business is hard–really hard.

And too often, thought partners that can provide valuable retail business insights aren't accessible to diverse entrepreneurs at any stage of their growth.

The Credo for Change Mentorship program is here to change that.

Our goal is to advance BIPOC-led (Black, Indigenous, and People of Color) clean beauty brands in functional areas that will expand their direct-to-consumer business or prepare them for larger distribution in retailers.

Our mission is to transform the beauty industry and to do that, we need everyone. We need fearless founders. Courageous leaders. And curious collaborators willing to share their time.

Clean isn't just about ingredients. From diverse founders to sustainable solutions, Credo for Change is about creating a collective movement for the better. Applications are now open through July 2nd, and more details on the program and how to apply can be found here.


Program Overview

Brand founders that become part of Credo For Change participate in a five month program designed to prepare your business for the next level of growth. During the course of the program, founders will attend virtual workshops, in-depth breakout sessions to focus on opportunities for your brand, and one-on-one biweekly sessions with a Credo For Change mentor.

Our program will focus on providing following key areas:

  • Clean Beauty: why it matters and how to make the swap in your business 
  • The Beauty Business: the strategy and capital you need to fuel your impact and growth
  • Retail 101: what you really need to build a strong retail business (it’s a lot more than you think!)
  • Behind the scenes: from sales education to legal, and hacks to overcome common problem areas 
  • Community: face time with Credo executives, connections with industry experts and fellow entrepreneurs, and network introductions to influencers and funders

In addition to mentorship and support, all participating BIPOC businesses will receive an opportunity to pitch for funding.