Sustainable Packaging - Credo
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Sustainable Packaging

New Guidelines for Our Brand Partners

Credo's commitment to the planet:
To substantially reduce waste, increase the demand for recycled content, and offer clear guidance on how to dispose of packaging.

When we learned how many beauty packages are created annually (about 120 billion, mostly plastic), and how few of those are really recyclable (well under 10%), we knew we had to do something big.

In June 2020, we introduced our Sustainable Packaging Guidelines, which offer our brands best practices from packaging design to end-of-life management. For example, Credo is connecting them with preferred packaging suppliers so we can reduce barriers to implementation and spur innovation. We have clear goals that all brands need to meet in order to continue partnering with us.

The first milestone is June 2021, when we're eliminating all single-use plastic from Credo. This includes eliminating sheet masks (that have been deemed 'the new plastic straw' by Vogue), single-use wipes, pads and all sampling.

Credo’s Sustainable Packaging Milestones

Full Sustainable Packaging Guidelines

Full Sustainable Packaging Guidelines

Or click to download a PDFVIEW PDF

Last Update: June 2020


All Credo brand partners commit to SPG


Prohibit single use masks and wipes by June 2021
We did this because even though masks and wipes are so easy and convenient, they’re inherently wasteful. We hope to see more reusable and innovative options for these categories

We’re also asking brands to stop using little spatulas and other materials that are bound for the landfill, and we’re evolving our sampling program so that we’re not encouraging thoughtless consumption of little packets that often end up as pollution


Require brands to replace virgin petrochemical plastic with 50% or more recycled plastic content, or use a more sustainable material, by June 2023

  • Recycled materials have a lower carbon footprint
  • Requiring more recycled content will increase both the supply and demand. If there is a market for recycled content, it will have more value, and recycling facilities and packaging suppliers will work to get more of this material into containers instead of less sustainable virgin plastic


Brands cannot imply packaging is compostable or recyclable if it is not, and must provide clear, accurate disposal instructions for consumers in an effort to help improve the overtaxed, contaminated recycling stream

  • Few Americans have access to composting systems (outside of yard waste collection), and most people aren’t composting at home (but please try it--home composting is so awesome and quite easy!). And, since landfills are so inhospitable to the worms, bugs, microbes and other natural elements needed to break down materials, “compostable” claims don’t mean much
  • The little chasing arrows triangle on packaging doesn’t mean the package is recyclable. Even the fact that your municipality accepts the material in the single stream blue bin doesn’t mean it is likely to be recycled. Only plastics #1, #2 and (sometimes) #5 are recycled in most locations, and glass and metal have lower rates than most people think, too…. 


Credo is putting a big emphasis on reusable packaging systems: durable containers the customer keeps and refills with new product, in packaging designed to be environmentally preferable

  • Reducing the amount of packaging is the most important first step--less is more when it comes to packaging design
  • Reusable packaging is the future--think of a shampoo bottle you keep for a year or more, and you simply purchase the refill pouch (which has been designed to use as little material as possible)

Credo's Sustainable Packaging Guidelines are ambitious. With partners up and down the supply chain, and with clear support from our customers, we are going to meet these milestones and then keep going. Sustainability is a journey, not a destination.

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