Pai
Back to Life Hydration Serum
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types, including dry, mature, sensitive, blemish-prone, combination, and normal.
Why we stand behind it
Pai Back to Life Hydration Serum is formulated with Hyaluronic Acid, a holy grail moisturizing active revered for its ability to sink into skin quickly and deeply. Specifically formulated for sensitive skin, this natural serum is carefully designed to attract and lock in hydration without irritation—keeping skin soft, supple, and healthy-looking.
Key ingredients
Hyaluronic acid: Helps hold and bind water for hydrated, supple skin.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Sustainable Packaging
Organic
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Hydrate skin with 2-3 spritzes of BioAffinity Tonic. Massage 2-3 drops of Serum in until fully absorbed. If you like to layer your products, follow with a Pai Day Cream in the morning, and a Facial Oil at night.
Store in a cool dry place.
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Pai
Pai’s mission is to lead the way with innovative, results-driven organic skincare. Created for anyone that wants to treat their skin – no matter how sensitive – to the best natural ingredients without compromise. Every single Pai product is formulated and manufactured in its West London HQ. Pai products are certified organic by COSMOS, the Soil Association, the Vegan Society, Cruelty Free International and is London Living Wage accredited.
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