Pound Cake
Cake Theory Lip Tone Equalizing Oil
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types (clinically tested and approved on all skin types)
Why we stand behind it
Cake Theory is a one-of-a-kind formula that moisturizes, heals, shines, blurs, reduces fine lines, reduces hyperpigmentation, reduces fordyce spots, and never sticks. This oil has a non-sticky and cushiony feel on the lips. Inspired by color filters, and using color theory, these oils even out lip tones by “neutralizing” light and dark spots. The shade Melted Butter is great for two-toned lips, dark spots, smoker’s lips, and freckles, while the shade Browning is great for two-toned lips, fordyce, and pink spots. Cake Theory is clinically proven to hydrate and strengthen the skin barrier with each wear, clinically forms a protective film against dryness, and clinically protects, nourishes and moisturizes lips.
*Instrumental test on 30 women ranging in age, race, and skin types
Key ingredients
AvenaPLex™ (derived from real oats): At an active level that visibly reduces wrinkles and boosts hydration
Hyaluronic Acid: At an active level that draws in and locks moisture into your skin, keeping it plump, supple, and hydrated
Jojoba oil: Improves skin elasticity and prevents flakiness
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Gluten Free
Alcohol Free
Soy Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Twist off the cap and remove the applicator from the tube.
Take the wand and swipe across your top and bottom lip.
Apply as many or little layers as you need.
Allow oil to absorb into the lips on its own.
Can be used multiple times, throughout the day, everyday.
Full ingredient list
Click or tap an ingredient to learn more
Fragrance
Radical Fragrance transparency
Credo believes in your right-to-know.
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Pound Cake
Pound Cake is on a mission to revolutionize the beauty industry, one red lip at a time. Camille Bell and Johnny Velazquez created Pound Cake because they saw a marginalizing industry that not only refused to include them in their beauty standard, but also in their product creation. They poured their blood, sweat, and tears into making something never before seen, yet long overdue: five liquid lipsticks made for five different skin and lip tones.
SHOP ALL Pound Cake
