Pound Cake

Shop All Pound Cake

Credo Journal

Related articles

Credo Journal

Why does the EU ban more ingredients than the USA?

Why does the EU ban more ingredients than the USA?

Credo Journal

A collective creation. 10 years in the making

A collective creation. 10 years in the making

Credo Journal

What is the difference between vegan and cruelty free? 

What is the difference between vegan and cruelty free? 

Credo Journal

Arey, to Keep the Grey Away

Arey, to Keep the Grey Away

Credo Journal

Related articles

Why does the EU ban more ingredients than the USA?

Credo Journal

Why does the EU ban more ingredients than the USA?

A collective creation. 10 years in the making

Credo Journal

A collective creation. 10 years in the making

What is the difference between vegan and cruelty free? 

Credo Journal

What is the difference between vegan and cruelty free? 

Arey, to Keep the Grey Away

Credo Journal

Arey, to Keep the Grey Away

Are synthetic ingredients toxic?

Credo Journal

Are synthetic ingredients toxic?

Frequently Asked Questions

  • What makes Pound Cake liquid lipsticks different from others on the market?
    Pound Cake liquid lipsticks are distinguished by their commitment to inclusivity and diversity in shade development. Unlike many other brands, Pound Cake invests significant time and effort into creating shades that cater to a wide range of skin and lip tones. The brand's dedication to inclusivity ensures that every shade is designed to complement various complexions, offering a diverse palette that enhances natural beauty for everyone.
  • How were the shades of Pound Cake liquid lipsticks determined?
    The shades of Pound Cake liquid lipsticks were developed through extensive research and testing. The process involved analyzing various skin and lip tones to ensure that the shades are universally flattering. The brand's commitment to creating inclusive shades included gathering feedback from a diverse group of individuals to ensure that each color complements different undertones and skin types effectively.
  • Are Pound Cake products cruelty-free and vegan?
    Yes, Pound Cake products are both cruelty-free and vegan. The brand is dedicated to ethical practices, ensuring that none of its products are tested on animals and that they contain no animal-derived ingredients. Certifications and verifications from reputable organizations support these claims, reflecting Pound Cake's commitment to ethical beauty.
  • How long-lasting are Pound Cake liquid lipsticks?
    Pound Cake liquid lipsticks are known for their long-lasting formula. The lipsticks are designed to stay put throughout the day, providing vibrant color and minimal touch-ups. For optimal longevity, apply the lipstick on clean, exfoliated lips and consider using a lip liner to enhance staying power. Avoid eating or drinking excessively to maintain the lipstick's finish.
  • Can Pound Cake liquid lipsticks be worn by people with sensitive skin?
    Pound Cake liquid lipsticks are formulated to be gentle on sensitive skin. The brand ensures that their products are hypoallergenic and free from common irritants. Customer testimonials indicate positive experiences from individuals with sensitive skin. However, as with any cosmetic product, those with specific sensitivities should perform a patch test before full application to ensure compatibility.
  • Where is Pound Cake manufactured?
    Pound Cake liquid lipsticks are manufactured with a focus on high-quality standards and ethical practices. The brand prioritizes quality control and ethical sourcing throughout the production process. Manufacturing facilities are chosen based on their adherence to stringent quality and ethical standards, ensuring that every product meets the brand’s commitment to excellence.
  • What inspired the name 'Pound Cake' for the brand?
    The name 'Pound Cake' was inspired by the brand's desire to evoke a sense of warmth, comfort, and classic beauty. Just as a pound cake is a timeless treat that brings joy and satisfaction, Pound Cake liquid lipsticks aim to provide a sense of delight and confidence through their inclusive and diverse range of shades. The name reflects the brand's commitment to offering something special and universally appealing.
  • How does Pound Cake support inclusivity and representation in the beauty industry?
    Pound Cake is dedicated to promoting inclusivity and representation within the beauty industry. The brand's mission involves creating products that cater to a wide range of skin tones and types, ensuring that beauty is accessible to everyone. Additionally, Pound Cake engages in partnerships and initiatives that support underrepresented communities, furthering its commitment to diversity and equality in the beauty world.