RMS Beauty

A pioneer of the clean beauty movement, master makeup artist Rose-Marie Swift founded RMS in 2009 to clean up the industry and set a higher standard for beauty. Bold, authentic and unwavering in the quest for innovative clean ingredients that perform, RMS Beauty is well known today for its refined, well-edited cult favorites in both makeup and skincare that are effortless, multitasking, and skin-nourishing. Just ask the world’s top supermodels and a community of loyal followers who have worn RMS for over a decade, because when it comes to RMS, if you know… you know.

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why RMS Beauty
Reasons to know RMS Beauty
Bold, authentic, and unwavering in its quest for innovative, clean ingredients that perform, RMS is a pioneer thinking about the whole package – literally.

They care about incorporating as much PCR content as possible in their packaging and unit cartons as they do about the skin-loving clean ingredients inside them.
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The Credo Clean Standard™

Every brand we carry shares a commitment to our industry leading standards for safety and sustainability.

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Transparency and innovation in ingredients and product safety.


Innovations in packaging design, materials, and end-of-life management.


Just treatment of all people and commitment to the community.


Humane treatment of animals and sustainability in sourcing and manufacturing.

meet the founder

Rose-Marie Swift of RMS Beauty

Rose-Marie Swift is a master makeup artist of over 30 years. She launched RMS in 2009 after realizing cosmetics could be made with better, safer ingredients while simultaneously making women feel more beautiful. 

the rms rules

A health-first mindset 

RMS shares our belief that you should trust your beauty products. Theirs are free of: parabens, gluten, synthetic fragrances, GMOs, sulfate, phthalates, and talc.