Welcome Ulta!
We are extremely proud to be a part of Conscious Beauty. Meet Credo…
The Credo Clean Standard™
WHAT CLEAN BEAUTY MEANS TO CREDO
At Credo, we have clearly laid out what “clean beauty” means. Our definition serves as the pillars for the Credo Clean Standard, which guides our company and our 130+ brand partners, and is the bellwether for an entire movement.
Clean beauty is the nexus of the following…

The Dirty List
The Foundation of Our Clean Standard
Did you know? Europe has banned over
1300 ingredients. The U.S.? Just 30.
And Credo? Over 2700.
Credo brand partners do not use these ingredients in their products, which are linked to the following impacts:
Cancer
BHA (ButylatedHydroxyanisole)
Ethanolamines
Ethoxylated Ingredients
Formaldehyde
Cancer
Hormone Disruption
BHA (Butylated Hydroxyanisole)
Chemical Sunscreens
Parabens
Phthalates
Resorcinol
Triclosan and Triclocarban
Hormone Disruption
Allergies/Sensitization
BHA (Butylated Hydroxyanisole)
BHT (Butylated Hydroxytolune)
Hydroquinone
Methyl Cellosolve or 2-Methoxyethanol
Methylchloroisothiazolinone
Resorcinol
Allergies/Sensitization
Toxic to Environment
Chemical Sunscreens
Cyclic Silicones
EDTA
Toxic to Environment
Toxic to Human Body
Methyl Cellosolve or 2-Methoxyethanol
Methylchloroisothiazolinone
Toluene
Toxic to Human Body
Our Mission
Changing the beauty industry Together
Our mission has always been to change the beauty industry for the better. We tap the most brilliant and skilled talent in the industry to help us bring cleaner, safer, sustainable, more innovative products and services to the forefront of everyday beauty. Inclusiveness, transparency, education and passion are not only what we preach, but the foundation for what we stand for.