Tower 28

BeachPlease Luminous Tinted Balm

Magic Hour (sun-kissed rosy nude)
Magic Hour (sun-kissed rosy nude)
Magic Hour (sun-kissed rosy nude)
Magic Hour (sun-kissed rosy nude)
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award winning
Magic Hour (sun-kissed rosy nude)
Magic Hour (sun-kissed rosy nude)
Magic Hour (sun-kissed rosy nude)
Magic Hour (sun-kissed rosy nude)
All
All
All
All
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award winning Tower 28

BeachPlease Luminous Tinted Balm

BeachPlease Luminous Tinted Balm

A multi-tasking tinted balm for lips and cheeks.

Regular price $20
Sale price $20 Regular price
Color
current variant is: Magic Hour
Sun-Kissed Rosy Nude
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BeachPlease Luminous Tinted Balm

Magic Hour (sun-kissed rosy nude)
$20
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types including dry, mature, sensitive, blemish-prone, combination, and normal.

Why we stand behind it

This tinted balm is a versatile and long-lasting formula that provides buildable color with a luminous finish. We recommend it because it enhances your natural beauty and gives your skin a beautiful sun-kissed glow. This silicone-free formula is made with skin-loving plant-based ingredients like green tea extract and aloe vera extract that gives a skin care boost with every application.

Key ingredients

Green tea extract: Antioxidant properties, helps soothe the skin, and provides a skincare boost.
Aloe vera extract: Keeps the skin hydrated while also reducing redness and inflammation.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

learn more

This product is

Cruelty Free

Fragrance Free

Paraben Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

Usage

Just tap, tap and blend with fingertips onto cheeks and lips.
Tip: Use a brush for a more diffused effect and layer for bolder color

Full ingredient list
<p><strong>Magic Hour:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 73360, ci 77491, ci 77492, ci 77499, ci 77891</p> <p><strong>Golden Hour:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, cera microcristallina/microcrystalline wax/cire microcristalline, jojoba esters, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 45380, ci 73360, ci 77491, ci 77492, ci 77891</p> <p><strong>Happy Hour:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, cera microcristallina/microcrystalline wax/cire microcristalline, jojoba esters, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 15850, ci 45380, ci 73360, ci 77492, ci 77891</p> <p><strong>Rush Hour:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 73360, ci 77491, ci 77492, ci 77891</p> <p><strong>After Hours:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 15850, ci 77491, ci 77492, ci 77499, ci 77891</p> <p><strong>Power Hour:</strong><br>hydrogenated polybutene, zea mays starch, ricinus communis seed oil, polyhydroxystearic acid, helianthus annuus seed wax, diisostearyl malate, triisostearyl citrate, jojoba esters, cera microcristallina/microcrystalline wax/cire microcristalline, butyrospermum parkii butter, orbignya oleifera seed oil, oryza sativa bran extract, carthamus tinctorius seed oil, caprylyl glycol, helianthus annuus extract, ethylhexylglycerin, acacia decurrens flower wax, polyglycerin-3, rosa canina seed oil, tocopherol, rosmarinus officinalis leaf extract, aloe barbadensis leaf extract, camellia sinensis leaf extract, chamomilla recutita flower extract, tocopheryl acetate, ci 15850, ci 77491, ci 77492, ci 77499, ci 77891</p>
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We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

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2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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Tower 28

Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.

SHOP ALL Tower 28

Overall rating: 4.7563024 / 5 from 357 reviews.

AI Generated Review Summary

BeachPlease Luminous Tinted Balm offers a multi-tasking, tinted balm for lips and cheeks, suitable for all skin types. It provides long-lasting, buildable color with a luminous finish, thanks to its plant-based ingredients. Customers appreciate its natural glow, smooth texture, and vibrant colors.

Summary topics

  • Blending: 7%
  • Magic Hour Shade: 21%
  • Natural Look: 20%
  • Dewy Glow: 8%
  • Smooth Texture: 8%

Review topics: ["irritation","color","feels","fit","value","texture","consistency","scent","glow","packaging","amount","issues","formula","skin","looks","price","shade","sun","beauty","use","hair","gift","base","buy","compliments","coverage","selection","works","power","blush"].

Review highlights

  • "Great color payoff, doesn’t irritate skin, beautiful texture."Briana Y.
  • "The formula is creamy and buildable, and the different shades are all so cute."Kelsey
  • "Rush hour is such a lovely peachy warm glow."A

Reviews

Creamy, long-lasting blush

"This is the second time I have purchased this blush. A little goes a long way and it’s easy to blend."

Andrea M. (5/5)

Great for blush

"Love this for blush. It goes on smooth and easily applied. Doesn't work super well for lips, it cakes a bit. Rush hour is definitely an orange peach, but that is what I wanted so it works great."

Makayla S. (4/5)

"❤️❤️the shade and how easily it applies. Looks like the color comes from within. I have the mauve and berry shades"

Natalie (3/5)

Love this blush

"It’s creamy and the shade fits my complexion perfectly. Nice packaging too. I’d repurchase for sure"

Hannah D. (5/5)

sexy blush

"the best color - addicted to it"

Hannah J. (5/5)

Delightful

"Such a fun blendable pop of color in deep winter!"

Bonnie M. (5/5)

Love this blush. Can't wait to try more colors!

"TOWER makes great products. I loved this one. Great color and melts in easily. I would like to try more colors."

Kalli (5/5)

Makes me feel radiant!

"I only use 4 makeup products, and this is one of them! Once I bought the blush, my coworkers asked for the link, because it gives a natural-looking flush that just adds a little something. I use the "office hours" color, which looks pretty dark in the packaging, but adds radiance without overpowering on my (fair) skin! One thing: the woman at the store who helped me pick it out told me that she doesn't necessarily recommend this product to people who have a lot of peach fuzz on their face, because the product can make that more noticeable."

Sally (5/5)

Favorite Blush Right Now

"My favorite blush. I have an olive undertone and as a Filipina, it's hard to find a good shade. This one has never let me down. Buildable and melts into skin!"

Mikhaela G. (5/5)

Love this balm

"Love this balm- use it for a rosy cheek or to enhance natural lip color"

GP (5/5)

Q&A

Is this a glittery/shimmery blush?
Hi there! Nope! This product does not contain any glitter/shimmer