Use it everyday
"This a great base for concealer in the morning. My favorite part may be the cool applicator, just makes applying it feel so nice."
Ilia
Bright Start Retinol Alternative Eye Cream
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types including dry, mature, sensitive, blemish-prone, combination and normal.
Why we stand behind it
This retinol-alternative-powered cream is clinically shown to reduce the look of dark circles, puffiness, and wrinkles. The cooling ceramic tip works as a massage tool, while sheer pearl illuminates for a softly brightened look. The formula’s lightweight texture layers well under makeup as well.
In a 6-week instrumental study of 30 women (ages 39-65):
- The formula hydrated skin and reduced dark circles
In a 4-week clinical study of 52 women (ages 39-65):
- 100% said concealer applied more smoothly
In a 6-week clinical study of 52 women (ages 39-65):
- 93% said under-eyes felt smoother
- 91% said under-eyes were brightened
Key ingredients
Sea fennel extract: A plant-based retinol alternative that visibly brightens, firms, and smooths skin.
Upcycled avocado extract: Visibly reduces dark circles and puffiness.
Caffeine and peptides: Depuff and revive the look of tired eyes.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Dispense a small amount and spread under eyes with ceramic tip.
Use smooth side of ceramic tip to massage into skin, starting at your temple and moving along the orbital bone toward inner corner of eyes.
Tap with fingers to help excess product absorb.
Full ingredient list
Bright Start Activated Eye Cream $46: Ingredients: aqua/water/eau || caprylic/capric triglyceride || persea gratissima (avocado) oil || propanediol || glycerin || pentylene glycol || cetearyl alcohol || candelilla/jojoba/rice bran polyglyceryl-3 esters || jojoba oil/macadamia seed oil esters || brassica campestris/aleurites fordi oil copolymer || silica || glyceryl stearate || sodium polyacryloyldimethyl taurate || behenyl alcohol || caffeine || moringa oil/hydrogenated moringa oil esters || sodium stearoyl lactylate || mica || hydroxyacetophenone || caprylyl glycol || 1,2-hexanediol || squalene || caprylic/capric/succinic triglyceride || xanthan gum || citric acid || sodium phytate || phytosteryl macadamiate || persea gratissima (avocado) fruit extract || crithmum maritimum extract || phytosterols || tocopherol || acetyl hexapeptide-8 || sodium citrate || ci 77891 (titanium dioxide) || ci 77491 (iron oxide).
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountIlia
Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
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