Cool brown is just what I need
"This is a great brow pencil, and I mostly like it because many brow pencil colors are too warm for me, whereas this is truly a cool tone. Sturdy tip, too."
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A beginner-friendly micro-tip pencil that effortlessly fills and defines brows with soft, buildable pigment.
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Suitable for
All skin types and eyebrows, especially sparse brows.
Why we stand behind it
This ultra-slim brow pencil creates thin, hairlike strokes for natural-looking fullness and dimension. The foolproof formula takes the guesswork out of defining your best brows by depositing the perfect amount of pigment with each swipe for a brows that resist fading and budging throughout the day.
Consumer Study:
- 100% said it was easy to use and perfect for beginners.*
- 97% said it was easy to shape their brows.*
- 97% said it applied the perfect amount of color.*
*In a 7-day clinical study of 31 women ages 30-65.
Key ingredients
Mineral-based pigments: Consciously chosen color for the most natural-looking payoff.
Provitamin B5: Hair care hero that conditions and nourishes with every wear.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Using the built-in spoolie, brush brow hairs to reveal sparse areas. Draw short, upward strokes in the direction of natural hair growth. Glide the spoolie through brows to blend. Finish by setting brows into place with In Frame Brow Gel (sold separately).
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountSasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
SHOP ALL IliaOverall rating: 4.6641793 / 5 from 134 reviews.
The In Full Micro-Tip Brow Pencil offers a natural and elevated brow look with its fine tip, easy application, and buildable pigment. Customers appreciate its texture, which allows for light application or a more polished finish. The pencil's color is highly praised for its longevity and natural appearance, making it suitable for all skin types and hair colors.
Review topics: ["color","texture","packaging","lines","formula","looks","bottle","buy","hair","shade","selection","works","coverage","alternative","balance","pencil","tip","brows","match","application","brush","brown","blends","pigment","fillers","strokes","glides","point","lasting","gel"].
"This is a great brow pencil, and I mostly like it because many brow pencil colors are too warm for me, whereas this is truly a cool tone. Sturdy tip, too."
— Courtney P. (5/5)
"I've tried every brow pencil out there and this is the only one I keep coming back to. Love the dark brown shade because it doesn't have reddish undertones."
— Vicki B. (5/5)
"great, inexpensive brow pencil with lovely brown color"
— Sam (5/5)
"LOVE this pencil. the lead is thin enough for those hair-like strokes but thick enough not to break every time i use it. the color also matches my natural brow color perfectly."
— Lisa M. (5/5)
"I usually get the Kosas eyebrow pencil, but was recommended to get this from the store associate. She recommended the darker shade of two so I can use less product per use. So far, it glides on smoothly and has great coverage. I gave it four stars because sometimes there’s a balled up or tiny extra piece at the top of the pencil that I need to pick off after use."
— Jeanette A. (4/5)
"Really love Ilia's eyebrow pencils. I would say that the soft brown is better for darker brown hair though. (I have medium brunette hair and I actually use the color 'blonde' on my eyebrows!"
— Kate L. (5/5)
"love the subtle color. can even be used as a lipliner"
— j (5/5)
"By far the best brow pencil. Applies well and blends easily especially with the micro tip."
— Christina C. (5/5)
"I love Ilia products and I use many of them. This soft brown shade is great for filling in brows with a light touch."
— Jill L. (5/5)
"Hands-down my favorite brow product — the ultra-fine tip makes it easy to create natural, hair-like strokes, and the pigment is soft, buildable, and never harsh. It wears beautifully all day without smudging, and the spoolie blends everything into a perfectly polished, natural-looking brow. Clean, cruelty-free, and easy to use — it’s become an essential in my everyday routine."
— Marlo T. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
This product is: A beginner-friendly, micro-tip pencil that effortlessly fills and defines brows with soft, buildable pigment.
Good for: All skin types and eyebrows (especially sparse brows)
Why we love it: This ultra-slim brow pencil creates thin, hairlike strokes for natural-looking fullness and dimension. The foolproof formula takes the guesswork out of defining your best brows—each swipe deposits the perfect amount of pigment that resists fading and budging throughout the day.
Key Ingredients:
- Mineral-Based Pigments: Consciously chosen color for the most natural-looking payoff.
- Provitamin B5: Haircare hero that conditions and nourishes with every wear.
Consumer Study:
- 100% said it was easy to use and perfect for beginners.*
- 97% said it was easy to shape their brows.*
- 97% said it applied the perfect amount of color.*
*In a 7-day clinical study of 31 women ages 30-65.
ILIA In Full Micro-Tip Brow Pencil is available in 8 shades:
Blonde - For platinum to light blonde hair with golden undertones
Dark Blonde - For light to medium blonde hair with neutral undertones
Taupe - For medium blonde to light brown hair with neutral cool undertones
Soft Brown - For medium brown hair with neutral undertones
Auburn - For strawberry blonde to red hair with warm undertones
Auburn Brown - For red to auburn hair with warm undertones
Dark Brown - For medium to deep brown hair with neutral undertones
Soft Black - For deep brown to black hair with cool undertones
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