Best Mascara out there
"I love this mascara and have been using it for years. I keep trying other options but consistently come back to this one. It makes my lashes look so long and stays on perfectly."
Ilia
Limitless Lash Mascara
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types. Safe for sensitive eyes.
Why we stand behind it
The cult-favorite clean mascara. Swipe on buildable length, lift, and definition with the unique dual-sided wand that works like a brush and lash comb in one. Long-lasting formula resists clumping, flaking, and smudging. Mono-material tube reduces carbon emissions by 46% and waste by up to 20%.*
*Compared to previous packaging.
Clinical Results:
100% said it lifts, separates, and defines lashes*
97% said it doesn’t smudge, flake, or crumble**
95% said lashes look longer*
91% said it nourishes and fortifies lashes***
In a clinical study of 42 people after 2 weeks (*) and immediately (***). In a 2-week study of 32 people (**).
Key ingredients
Arginine & Biotin: Powerful lash care heroes that help strengthen and fortify
Organic Shea Butter: Weightlessly conditions and adds a soft, flexible feel
Ethically Sourced Beeswax: Nourishes and defines lashes without clumping
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Gluten Free
Fragrance Free
Soy Free
Paraben Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
For extra lift, use an eyelash curler before applying.
Nestle the short side of the dual-sided wand into the base of lashes and glide upwards to lift and define.
Use the longer, comb-like side to lengthen and separate each lash.
Apply more coats for a bolder look.
To remove, rinse with warm water—no makeup remover needed.
Pro-tip
For extra lift, use an eyelash curler before applying
Full ingredient list
(AFTER MIDNIGHT)
INGREDIENTS: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, BUTYROSPERMUM PARKII (SHEA) BUTTER, POLYGLYCERYL-6 DISTEARATE, DIMER DILINOLEYL DIMER DILINOLEATE, GLYCERIN, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, POLYGLYCERYL-10 MYRISTATE, CETYL ALCOHOL, GLYCERYL CAPRYLATE, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, ZEA MAYS (CORN) STARCH, XANTHAN GUM, ARGININE, PHENETHYL ALCOHOL, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SODIUM BENZOATE, CITRIC ACID, POTASSIUM SORBATE, BENZOIC ACID, MYRISTOYL PENTAPEPTIDE-17, IRON OXIDE (CI 77499).
(BEFORE DAWN)
INGREDIENTS: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, BUTYROSPERMUM PARKII (SHEA) BUTTER, POLYGLYCERYL-6 DISTEARATE, DIMER DILINOLEYL DIMER DILINOLEATE, GLYCERIN, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, POLYGLYCERYL-10 MYRISTATE, CETYL ALCOHOL, GLYCERYL CAPRYLATE, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, ZEA MAYS (CORN) STARCH, XANTHAN GUM, ARGININE, PHENETHYL ALCOHOL, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SODIUM BENZOATE, CITRIC ACID, POTASSIUM SORBATE, BENZOIC ACID, MYRISTOYL PENTAPEPTIDE-17, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).
Fragrance
Radical Fragrance transparency
Credo believes in your right-to-know.
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Ilia
Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
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