Ilia

Limitless Lash Mascara

Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
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Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
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award winning bestseller new
Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
all
Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
all
all
all
all
all
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ALL
ALL
alias
award winning bestseller new Ilia

Limitless Lash Mascara

Limitless Lash Mascara

$29
$29 $0.00

An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade. Safe for sensitive eyes.

Standard Size: After Midnight
Black
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Limitless Lash Mascara

Standard Size: After Midnight (black)
$29
  • Overview
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types. Safe for sensitive eyes.

Why we stand behind it

The cult-favorite clean mascara. Swipe on buildable length, lift, and definition with the unique dual-sided wand that works like a brush and lash comb in one. Long-lasting formula resists clumping, flaking, and smudging. Mono-material tube reduces carbon emissions by 46% and waste by up to 20%.*

*Compared to previous packaging.

Clinical Results:

100% said it lifts, separates, and defines lashes*

97% said it doesn’t smudge, flake, or crumble**

95% said lashes look longer*


91% said it nourishes and fortifies lashes***

In a clinical study of 42 people after 2 weeks (*) and immediately (***). In a 2-week study of 32 people (**).

Key ingredients

Arginine & Biotin: Powerful lash care heroes that help strengthen and fortify

Organic Shea Butter: Weightlessly conditions and adds a soft, flexible feel

Ethically Sourced Beeswax: Nourishes and defines lashes without clumping

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

learn more

This product is

Cruelty Free

Sustainable Packaging

Gluten Free

Fragrance Free

Soy Free

Paraben Free

Usage

For extra lift, use an eyelash curler before applying.

Nestle the short side of the dual-sided wand into the base of lashes and glide upwards to lift and define.

Use the longer, comb-like side to lengthen and separate each lash.

Apply more coats for a bolder look.

To remove, rinse with warm water—no makeup remover needed.

Pro-tip

For extra lift, use an eyelash curler before applying

Full ingredient list
(AFTER MIDNIGHT) INGREDIENTS: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, BUTYROSPERMUM PARKII (SHEA) BUTTER, POLYGLYCERYL-6 DISTEARATE, DIMER DILINOLEYL DIMER DILINOLEATE, GLYCERIN, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, POLYGLYCERYL-10 MYRISTATE, CETYL ALCOHOL, GLYCERYL CAPRYLATE, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, ZEA MAYS (CORN) STARCH, XANTHAN GUM, ARGININE, PHENETHYL ALCOHOL, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SODIUM BENZOATE, CITRIC ACID, POTASSIUM SORBATE, BENZOIC ACID, MYRISTOYL PENTAPEPTIDE-17, IRON OXIDE (CI 77499). (BEFORE DAWN) INGREDIENTS: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, BUTYROSPERMUM PARKII (SHEA) BUTTER, POLYGLYCERYL-6 DISTEARATE, DIMER DILINOLEYL DIMER DILINOLEATE, GLYCERIN, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, POLYGLYCERYL-10 MYRISTATE, CETYL ALCOHOL, GLYCERYL CAPRYLATE, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, ZEA MAYS (CORN) STARCH, XANTHAN GUM, ARGININE, PHENETHYL ALCOHOL, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SODIUM BENZOATE, CITRIC ACID, POTASSIUM SORBATE, BENZOIC ACID, MYRISTOYL PENTAPEPTIDE-17, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).
Fragrance

Radical Fragrance transparency

Credo believes in your right-to-know.

US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.

This fragrance is comprised of:

essential oils

certified organic fragrance

natural fragrance

naturally-derived fragrance

synthetic fragrance

Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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1 Product Recycled = 10 Credo Rewards Points

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1 Product Recycled = 10 Credo Rewards Points

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Ilia

Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.

SHOP ALL Ilia

Overall rating: 4.7299094 / 5 from 2103 reviews.

AI Generated Review Summary

Ilia Limitless Lash Mascara is an award-winning clean mascara that provides great volume, length, and definition without clumping or flaking. It is safe for sensitive eyes and offers a natural, lush lash look. The long-lasting formula resists smudging, and the new packaging reduces carbon emissions and waste.

Summary topics

  • Clump Resistance (7%): Customers loved the fact that this mascara doesn't clump or leave any clumping or flaking.
  • Lash Volume (4%): Customers expressed satisfaction with the great volume provided by the mascara, which was mentioned multiple times in the reviews.
  • Wand Quality (5%): Customers appreciated the wand, describing it as incredible, brilliant, perfect, and long-lasting.
  • Lash Appearance (17%): Many customers loved how this lashes product made their lashes look amazing and transformed their lashes into a natural-looking look.

Review topics: [color, feels, packaging, issues, looks, eyes, formula, scent, length, size, volume, price, ingredients, coverage, face, mascara, beauty, irritation, results, lashes, quality, consistency, weight, brush, compliments, shade, residue, clumps, shape, thickness].

Review highlights

  • "I love the dual sided wand (brush and lash separating comb) and the formula is just FABULOUS!" — Carol C.
  • "No clumping, no flaking, no running...and best of all, no itching eyes!" — Kristine Q.
  • "Amazing length and volume, no flaking or smudging, and washes off so cleanly." — Lindsay T.

Reviews

The only one to buy

"I literally have the shortest straight eyelashes. Additionally, I have very few! The unlimited mascara has changed my life. With only 3 swipes I have long curled lashes. They even look thicker. I by another tube when I am 1/2 way through one, just to make sure I always have a tube on hand. I love it!!!"

— Carrie S. (5/5)

Love the mini

"I've reordered this many times. I love the brush and it stays on all day. I prefer the mini over the full size. I have had the full size get dried out before I was able to finish the bottle."

— Olivia (5/5)

The mascara I can’t quit

"I keep trying to find a cheaper version but I love this - comes off easily at the end of the day and doesn’t dry lashes. I buy travel size though bc the larger tends to dry out before the tube is out"

— Alice A. (5/5)

Great mascara!

"Love this mascara. I've been using this Ilia mascara for the last few years. It goes on easily and does not flake. I highly recommend it."

— Helen M. (5/5)

I have used this mascara

"I have used this mascara for years and love the natural look and it doesn’t damage my lashes."

— Marie I. (5/5)

The only mascara

"I have sensitive eyes and this is the only mascara that looks good and doesn’t irritate. I’ve been using it for many years and anytime I try something new or different it doesn’t compare and I come crawling back."

— Emily G. (5/5)

Great!

"Sometimes it's hard to find a good brown mascara. This one is perfect. Looks great, stays put, but comes off easily when i wash my face."

— Pauline B. (5/5)

Great mascara

"There is a reason there are so many reviews! It is a great mascara. Great formula, great brush, great brand."

— Jaye (5/5)

The Best Mascara

"Finally found the mascara that does not irritate my eyes at all!! And it does a great job with my lashes and stays put. Fantastic"

— Kathleen G. (5/5)

Beautiful length

"This is one of my favorite mascaras. It does a great job and separating my lashes and it stays on all day without smudging all over my eyes."

— Kimberly A. (5/5)

Q&A

Does this mascara hold a curl? I have very straight lashes and VERY sensitive eyes so it's hard for me to find a mascara that solves both problems.
Hello! From personal experience, yes this mascara is great at holding a curl! We think you'll love it!