Ilia
Limitless Lash Mascara
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
Safe for sensitive eyes. Safe for contact lens wearers. Ophthalmologist-tested.
Why we stand behind it
This buildable, flake-free mascara curls, lengthens, and adds just the right amount of volume for healthy-looking lashes. Weightlessly lifting and extending lashes with one coat, the dual-sided brush catches and separates every lash. Formulated with beeswax and shea butters, it′s made to last all day but comes off easily at the end of the night.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Gluten Free
Fragrance Free
Soy Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Start with the shorter bristles at the base of your lash line, with a slight wiggle motion back-and-forth to add definition. Pull brush up to the top of lashes to lift and extend. Reverse to the elongated bristles to lengthen and add visible volume. One coat of Ilia Limitless Mascara lifts and extends while several coats gives you a voluminous look that stays put. Removes easily with soap and water.
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Ilia
Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
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