Hydrating lip gloss
"I love it. Tint is soft and pretty, it smells good and keeps my lips hydrated."
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A clinically-proven + derm-approved vegan lip treatment that delivers the intense hydration of a lip mask to rescue + repair dry, chapped lips.
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Why we stand behind it
A clinically proven, non-sticky, vegan lip treatment that delivers the intense hydration of a lip mask with a sweet sheer tint using food-grade, non-artificial flavor.
Designed for sensitive, irritated lips, this cushiony treatment delivers instant comfort to rescue dry, chapped lips.
Key ingredients
Shea Butter: Boosts lip hydration and soothes skin.
Jojoba Oil: Locks in moisture to keep lips soft and supple.
Lysine: Prevents dryness and helps to smooth + soften lips.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Fragrance Free
Alcohol Free
Paraben Free
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Apply generously to lips for hydration and comfort. Use at night for an overnight mask.
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountTower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
SHOP ALL Tower 28Overall rating: 4.632768 / 5 from 177 reviews.
LipSoftie® Hydrating Tinted Lip Treatment Balm is a vegan lip treatment praised for its intense hydration and repair of dry, chapped lips. Customers appreciate its amazing scent, smooth texture, and long-lasting shine. While some customers love the hydrating effect, others report experiencing dryness. The product also offers a beautiful color and a soothing tint.
Review topics: ["color","feels","texture","scent","formula","looks","hydration","taste","gift","shade","buy","works","balm","gloss","lips","tint","shine","application","treatment","moisturizer","pigment","lasting","pink","medium","guys","vanilla","brand","option","makeup"].
"I love it. Tint is soft and pretty, it smells good and keeps my lips hydrated."
— Selin B. (5/5)
"Lovely color, great gift for my mom!"
— Carling F. (5/5)
"I have a different shade of these balms in each of my purses. Love them so much! I only wish they had spf protection."
— Jenifer Y. (5/5)
"This is definitely my new favorite for lips. So soft and the sugar plum one smells amazing."
— Lydia P. (5/5)
"I was looking for something that would hydrate my lips while also giving them some color. I love everything about this lip balm because it does exactly that!"
— Deborah (5/5)
"The tint of the color shows up really nicely while still remaining very glossy. Genuinely moisturizes your lips even later in the day after the color fades."
— Cleo G. (5/5)
"the feel and lip care results are great and the tint is nice but the aroma/taste is like this product was made for teenagers - way to fruity and I didn't see that it was flavored/scented when it purchased on line. (end of the last paragraph describing the product"
— hopeg (2/5)
"Favorite every day gloss"
— Chelsoe K. (5/5)
"Love it! It looks good, feels good on lips and a has a nice scent that is light. I bought more Tower 28 lip treatment."
— Sunny H. (5/5)
"Just bought my 2nd tube of this!! Love the color, glossy but not sticky. Great on its own or layered with other lip products!"
— Ness (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
A clinically-proven + derm-approved vegan lip treatment that delivers the intense hydration of a lip mask to rescue + repair dry, chapped lips.