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"Tower28 continues to produce non-sticky, non-greasy lip gloss. It moisturizes while holding its color. Colors are as shown in the photos. I’m a repeat buyer."
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A non-sticky lip gloss with the comfort of a balm.
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Suitable for
All skin and lip types, especially sensitive, dry, and chapped lips.
Why we stand behind it
Tower 28 ShineOn Lip Jelly is a non-sticky lip gloss that provides moisture for dehydrated lips and has a unique combination of 5 natural oils to protect and soothe lips.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Fragrance Free
Paraben Free
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Just swipe on and smile! Apply over bare lips or over your favorite lip color.
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountTower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
SHOP ALL Tower 28Overall rating: 4.7965117 / 5 from 516 reviews.
ShineOn Lip Jelly is a non-sticky lip gloss praised for its hydrating formula, perfect shine, and moisturizing properties. It is suitable for all skin and lip types, especially sensitive, dry, and chapped lips. Customers love its great texture, subtle color, and plumping effect.
Review topics: ["ingredients","quality","color","scent","weight","feels","value","taste","texture","residue","consistency","issues","packaging","formula","skin","price","looks","shade","hydration","lines","oil","magic","power","use","redness","gift","coverage","buy","works","effect"].
"Tower28 continues to produce non-sticky, non-greasy lip gloss. It moisturizes while holding its color. Colors are as shown in the photos. I’m a repeat buyer."
— Pandit W. (5/5)
"This lip gloss has become my favorite. I suffer from dry lips and this product moisturizes, has a good shine, and is low transfer. The pigment is very nice."
— Sofia (5/5)
"This lip gloss is so lovely! It glides right on and feels so soft on my lips. The color is the perfect sheen, not too intense."
— Sofia Z. (5/5)
"This is my 4th or 5th purchase of this specific color. It is my go to every day wear and I love it!"
— Nadine M. (5/5)
"Best glosses for the price! Coconut is my favorite shade"
— Chelsa C. (5/5)
"Love the color, shine and stay on power!"
— Sue B. (5/5)
"The Wild (berry) color is so flattering"
— Jordan S. (5/5)
"Love this, will repurchase"
— Juliana W. (5/5)
"Love this gloss!!"
— Stephanie Y. (5/5)
"This is the best lip oil out there! I love the shade Pistachio but also have it in other shades. I have tried a bunch of lip glosses and this one is by far my favorite."
— Jennifer S. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
This Product Is: a non-sticky lipgloss with the comfort of a balm
Good For: all skin and lip types, especially sensitive, dry and chapped lips
Why We Love It: Tower 28 ShineOn Lip Jelly is a moisturizing lip gloss and treatment for dry and dehydrated lips. This clean gloss contains a unique combination of 5 natural oils to protect and sooth lips.
Shop ShineOn Lip Jelly in 7 shades:
Wild *NEW*: semi-sheer raspberryChill: clear
Fear Less: sheer berry
Fire: sheer orange
XOXO: sheer pink
Spicy: sheer red
Magic: clear with gold shimmer
"The clean version of Juicy Tubes. The best light weight texture gloss that I can use alone or over any lipsticks" - Irene, Credo In-Store Clean Beauty Expert, LA
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(semi-sheer raspberry) 41431329374321 Sesame (semi-sheer, milky mauve) 16.00 //credobeauty.com/cdn/shop/files/Tower28_ShineOnMilkyLipJelly_01_Sesame_641227f6-0693-444b-ad48-78753b25a6fd.png?v=1729376263 https://credobeauty.com/products/shineon-lip-jelly?variant=41431329374321 OutOfStock Sesame (semi-sheer, milky mauve) 21706198188145 XOXO (sheer pink) 16.00 //credobeauty.com/cdn/shop/files/Tower28_ShineOnLipJelly_01_XOXO.png?v=1711119827 https://credobeauty.com/products/shineon-lip-jelly?variant=21706198188145 OutOfStock XOXO (sheer pink) 41431329210481 Oat (semi-sheer milky peachy pink) 16.00 //credobeauty.com/cdn/shop/files/Tower28_ShineOnMilkyLipJelly_01_Oat_6bb30461-34a0-48a9-b160-481a186dd918.png?v=1729376116 https://credobeauty.com/products/shineon-lip-jelly?variant=41431329210481 InStock Oat (semi-sheer milky peachy pink) 31319240376433 Magic (clear with gold shimmer) 16.00 //credobeauty.com/cdn/shop/files/Tower28_ShineOnLipJelly_01_Magic.png?v=1711155641 https://credobeauty.com/products/shineon-lip-jelly?variant=31319240376433 OutOfStock Magic (clear with gold shimmer) 41431329276017 Cashew (semi-sheer milky rose brown) 16.00 //credobeauty.com/cdn/shop/files/Tower28_ShineOnMilkyLipJelly_01_Cashew_6ef46d94-4fe0-4efe-a254-d0952cecdf0d.png?v=1729376122 https://credobeauty.com/products/shineon-lip-jelly?variant=41431329276017 InStock Cashew (semi-sheer milky rose brown) 41431329308785 Almond (semi-sheer milky chocolate) 16.00 //credobeauty.com/cdn/shop/files/Tower28_ShineOnMilkyLipJelly_01_Almond_abe04b00-8e10-4fc7-a794-08791e003aa2.png?v=1729376328 https://credobeauty.com/products/shineon-lip-jelly?variant=41431329308785 InStock Almond (semi-sheer milky chocolate)