- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Why we stand behind it
12 key ingredients plus smart, skin-identical science that’s made for all skin types. This all-in-1 serum works in 3 ways for happier skin with every dose.
Restores: Strengthens moisture barrier, skin feels hydrated, bouncy, calm
Corrects: Lines look softer, skin looks lifted, feels firmer, pores appear smaller
Protects: Antioxidants help prevent future damage
Developed in partnership with Korea’s leading skin scientist and powered by a multi-lamellar delivery system, this formula deposits the right actives—at the right levels—without disrupting skin. Wear it alone to boost skin quality or as an instant makeup prep. Your best skin activated – with or without makeup.
Feel a difference instantly. See a difference in just 4 weeks.
92% skin feels firmer, springier
92% lines appear visibly softer
100% skin feels hydrated with each use
100% skin feels calmer, soothed
Based on a consumer study of 25 women, 4 weeks
Key ingredients
– 4 Types of Hyaluronic Acid, Peptides, Noni Fruit: Floods skin with hydration, softens fine lines, supports natural collagen
– Niacinamide: Evens skin tone, targets pores and pigmentation
– Prickly Pear Cactus Extract: Soothes instantly and overtime, strengthens skin’s barrier
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Fragrance Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Apply onto cleansed skin morning and/or night before your moisturizer. For best experience, tilt the pump at an angle while dispensing a dime-sized amount onto your fingertips.
Wear alone to boost skin quality or as an instant makeup prep.
In combination with Vital Skincare Complexion Drops, Skin Activator creates an extraordinarily fresh and radiant complexion—without looking makeup-y. Makeup adheres better and melds with the complexion for the ultimate effortless skin look with zero pilling.
Pro-tip
"Everything starts with the quality of the skin—including your makeup.” -Gucci Westman
Skin Activator creates an extraordinarily fresh and radiant complexion. Apply in the morning before makeup as a luxurious hydrating and calming prep. Before bed, layer onto clean skin again as an overnight treatment.
Start by tilting the bottle to 90 degrees and pressing 3-4 pumps of serum into your hands.
I love to massage my face as I apply for a little circulation boost. I press any excess serum onto my neck and the backs of my hands.
If I need extra hydration, I follow with a favorite moisturizer or face oil.
Once my skin is prepped, I reach for Vital Skincare Ccomplexion Drops to even tone and boost glow. Then, I conceal using Vital Skin Foundation Stick and continue with blush, highlight, or powder.
Bonus tip! If I need to perk up skin during the day or after a long flight, I’ll pat onto skin. It makes everything look fresh again!
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountWestman Atelier
As one of the world's most sought-after editorial makeup artists, Gucci Westman's "second skin" approach is the secret behind Westman Atelier. The clean luxury cosmetics line merges innovative high-performance pigments, nourishing skincare ingredients, and the safest formulations with an extraordinary eye for color. The result is a seamlessly edited product range for dewy, radiant and healthy-looking skin that's always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ don’t have to be a contradiction when it comes to exceptional makeup.
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