Gentle yet effective
"Pretty much instantly noticed a difference in my skin tone after using this. Love how gentle it is for my super sensitive postpartum skin. Will definitely continue to use it."
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A FORCE OF NATURE TO BRIGHTEN DULL SKIN. Boost your skincare routine with a potent dose of all-natural Vitamin C. This powerful antioxidant has an unrivalled ability to brighten and even out skin tone, for a radiant complexion no matter how sensitive.
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Suitable for
All skin types.
Why we stand behind it
This all-natural booster contains a highly concentrated dose of vitamin C designed for sensitive skin. This potent antioxidant is known for its unrivaled brightening benefits—evening out skin tone without irritation.
Key ingredients
Vitamin C: Helps brighten and even tone without irritating skin.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Our recommendation? For best results, use morning and evening (or mornings only if you′re using Retinol at night). Apply 1-2 drops directly to skin after your moisturizer, as the last step of your routine. Alternatively, blend a couple of drops with your moisturizer, serum or face oil. If your skin is on the extra sensitive side, start with 1 drop blended into your skincare product of choice. Gradually build up to using the full amount or applying neat as your skin becomes stronger.
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountPai’s mission is to lead the way with innovative, results-driven organic skincare. Created for anyone that wants to treat their skin – no matter how sensitive – to the best natural ingredients without compromise. Every single Pai product is formulated and manufactured in its West London HQ. Pai products are certified organic by COSMOS, the Soil Association, the Vegan Society, Cruelty Free International and is London Living Wage accredited.
SHOP ALL PaiOverall rating: 4.7297297 / 5 from 37 reviews.
Review topics: ["absorbs","skin","texture","effect","glow","bottle","price","vitamin c","serum"].
"Pretty much instantly noticed a difference in my skin tone after using this. Love how gentle it is for my super sensitive postpartum skin. Will definitely continue to use it."
— Stacie M. (5/5)
"This serum does it's job--helps brighten skin over time and adds a glow due to hydrating effect. It's a small amount so only lasts about a month, with daily use."
— Catherine M. (5/5)
"I live in a dry state, and layer this product with my other serums and moisturizers. I notice immediately and over time that my moisturizing products have more lasting power using this booster."
— Margaux M. (5/5)
"I love this vitamin C. I mix it into my facial lotion at night so it can work its magic overnight"
— Mindi D. (5/5)
"This is THE BEST vitamin C I have ever used. It does not break me out and my skin glows."
— Amber U. (5/5)
"Rey oily and velvety, super moisturizing!"
— Jocelyn B. (4/5)
"I use two drops at night with my face oil and my skin has transformed from dull to bright and even toned! Not irritating at all. Best vitamin C I’ve ever tried and a great value for how long the product lasts."
— Brooke M. (5/5)
"A surprisingly moisture packed serum that delivers results quickly."
— Jacqueline O. (5/5)
"I have loved all of the products from Pai I have ordered, this one included. It is gentle enough to use on my sensitive skin and mixes in well with my moisturizer. Also shout out to Credo for their amazing customer service, they are so responsive and kind and I am a lifelong customer :)"
— Brooke F. (5/5)
"I mix this with my hyaluronic acid in the AM and it's great - not greasy and absorbs well. Love the pure ingredients."
— Marian L. (4/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
This product is: All-Natural Vitamin C Oil to Brighten Dull Skin
Good for: Everyone – no matter how sensitive – to brighten and boost radiance
Why we love it: Supercharge your skincare with this all-natural booster, a highly concentrated dose of Vitamin C designed for sensitive skin. This potent antioxidant is known for its unrivaled brightening benefits, showing dull skin the door and evening out skin tone - and our oil formula means it’ll deliver the goods without any irritation.
This booster is fragrance-free and patch tested to be suitable for all skin types, even sensitive.
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