
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types.
Why we stand behind it
Clinical Results (2-3 clinicals per product):
Limitless Lash Mascara:
- 100% said it lifts, separates, and defines lashes.*
- 91% said it nourishes + fortifies lashes.**
*In a clinical study of 42 people after 2 weeks (*) and immediately (**).
Fullest Volumizing Mascara:
- 100% agreed it made their lashes look fuller and more voluminous*
- 97% agreed it didn’t flake or crumble*
*In a 2-week consumer study of 32 people.
Key ingredients
Arginine + Biotin (Limitless Lash Mascara): Helps strengthen + fortify for healthier-looking lashes.
Provitamin B5 (Fullest Volumizing Mascara): Nourishes to promote thicker-looking lashes.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Fragrance Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
- For long, lifted lashes, use Limitless Lash Mascara’s dual-sided brush to separate, curl, and add length.
- The shorter side curls and lifts while the longer, comb-like side separates with precision.
- For fuller, thicker lashes, nestle Fullest Volumizing Mascara’s violin-shaped brush into the base of lashes and glide upwards, wiggling from side to side.
- Apply more coats for extra volume and definition.
- Layer the two formulas together for a customized mix of length and volume.
Full ingredient list
Fragrance
No Fragrance Added
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountIlia
Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
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