Ilia

Soft Focus Setting Powder

Soft Focus Setting Powder
Soft Focus Setting Powder
Soft Focus Setting Powder
Soft Focus Setting Powder
Soft Focus Setting Powder
Soft Focus Setting Powder
Soft Focus Setting Powder
Soft Focus Setting Powder
alias
Ilia

Soft Focus Setting Powder

Soft Focus Setting Powder

A weightless setting powder that blurs, smooths, and cuts shine with a soft-focus finish that won’t flashback.

$38
$38
Fade Into You
Translucent
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Soft Focus Setting Powder

Fade Into You (translucent)
$38
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types including dry, mature, sensitive, blemish-prone, combination and normal.

Why we stand behind it

This superlight formula is milled five times for an airy feel and a soft-focus finish that doesn’t feel powdery. With a blend of aloe, rosemary, and oil-balancing bamboo, it hydrates and softens the feel of skin while cutting shine and blurring imperfections.

Key ingredients

Aloe: keeps skin feeling soft and supple.
Bamboo: helps to balance oil and leave skin’s surface shine-free.
Rosemary leaf: soothes irritation.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

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This product is

Cruelty Free

Organic

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

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Usage

Lightly dust powder over your face using a powder brush as the least step in your routine.

Full ingredient list
Soft Focus Finishing Powder: Ingredients: zea mays (corn) starch* || ricinus communis (castor) seed oil* || tocopherol || mica || bambusa arundinacea (bamboo) stem extract || silica silylate || zinc stearate || caprylic/capric triglyceride || aqua/water || leuconostoc/radish root ferment filtrate || helianthus annuus (sunflower) seed oil* || passiflora incarnata (passionflower) flower extract || rosmarinus officinalis (rosemary) leaf powder* || aloe barbadensis leaf powder || tocopherol (vitamin e)
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

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Earn rewards through recycling login

1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

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Ilia

Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.

SHOP ALL Ilia

Overall rating: 4.804878 / 5 from 123 reviews.

AI Generated Review Summary

Ilia Soft Focus Finishing Powder is a weightless setting powder that provides a natural and flawless look, leaving skin smooth and flawless. Customers appreciate its light, pleasant natural scent and its ability to maintain a glow. The product is praised for its perfect finish and nice feel, though some users have noted a white cast.

Summary topics

  • Natural Look: 11%
  • Product Quality: 58%
  • Scent: 8%
  • Product Feel: 7%
  • Product Finish: 12%

Review topics: ["ingredients","color","weight","scent","feels","texture","consistency","price","packaging","skin","looks","lines","coverage","face","buy","works","effect","foundation","powder","finish","set","makeup","talc","cast","blends","moisturizer","shine"].

Review highlights

  • "With no harmful chemicals or irritants, I feel confident that it's nourishing my skin while providing a flawless finish." — Monique
  • "My favorite setting powder" — Kaydee
  • "Ilia's Soft Focus Finishing Powder is a makeup essential that truly lives up to its name." — Monique

Reviews

Beautiful lightweight & flattering

"I received this as a gift & have been very happy with it all-around, I will/would definitely re-purchase it in the future. I love the texture/consistency, it goes on smoothly & evenly. It is so lightweight that it's easy to forget that I applied it- it's low key yet adds a flattering effect to the finished product. I also like how it lasts all day- I don't have extreme oil-control needs so I'm unsure how it may last on others but for normal daily needs it more than meets expectations/hopes. All-around gorgeous product- of course, love that it's talc free too!"

— J (5/5)

locks it all in!

"It’s been so long (over 10 years) since I’ve used a loose powder to help lock in my makeup. I’ve had issues with white cast with a medium complexion, but this powder is genuinely translucent when applied. No flash back either!!! Perfect for a photo ready finish."

— Ashley B. (5/5)

My only powder for years

"I’ve used Ilia’s loose powder for years, it’s the best! It never highlights any lines, but rather softens the look. I like to use just enough to set my tinted spf moisturizer, and I’m good to go all day. Never stop carrying this one!"

— renee b. (5/5)

Flawless skin, every time

"Hands-down my favorite finishing powder. SO lightweight and silky, great oil absorption and blur for perfect skin!"

— Melissa Z. (5/5)

silky and natural

"feels so silky on the skin and natural. love the translucent shade for setting makeup that lasts most of the day."

— Nicole D. (5/5)

Natural look

"Supports having a natural-looking makeup!"

— Alena (5/5)

It does the job

"It is Light weight and works well. Keeps my makeup in place and has a natural finish."

— Kimberly R. (5/5)

This is my go-to powder. Not

"This is my go-to powder. Not too matte, not at all powdery, just a perfect natural finish!"

— Leanna Y. (5/5)

Gentle glow

"Soft mute"

— Janet D. (5/5)

"I like it! It gets a little all over so one needs to use very little at a time. Good coverage!"

— Asuka (5/5)

Q&A