Pound Cake

Cake Batter Liquid Lipstick

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Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
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All
All
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award winning
All
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
Red Velvet (classic red made with deep skin tones in mind)
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All
All
All
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award winning Pound Cake

Cake Batter Liquid Lipstick

Cake Batter Liquid Lipstick

This 4-in-1 lipstick provides long-lasting, healing coverage in a buttery, vanilla-infused formula.

Regular price $24
Sale price $24 Regular price
Color
current variant is: Red Velvet
Classic Red Made With Deep Skin Tones In Mind
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Cake Batter Liquid Lipstick

Red Velvet (classic red made with deep skin tones in mind)
$24
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types including normal, combination, dry, and sensitive skin.

Why we stand behind it

We recommend Pound Cake′s Cake Batter Liquid Lipstick because it is a versatile multitasking lip formula that not only provides long-lasting wear but also serves as a lip tint. Its unique oil blends help moisturize and heal damaged lips, leaving them looking and feeling great.

Key ingredients

Enriched with a blend of vitamin-rich oils: Nourishes the lips and promotes healing, keeping them healthy and soft.
Hints of vanilla cake: Provide a comforting and pleasant fragrance during application.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

learn more

This product is

Cruelty Free

Vegan

Gluten Free

Fragrance Free

Organic

Alcohol Free

Soy Free

Paraben Free

Non GMO

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

Usage

Apply directly to clean lips. One swipe is all that′s needed!

Full ingredient list
Cake Batter Liquid Lipstick Maraschino Cherry (classic red made with lighter skin tones in mind): May Contain: red 40 lake || red 7 lake || red 28 lake || red 6 lake || red 33 lake || yellow 5 lake || yellow 6 lake || blue 1 lake || iron oxides ||-|| Ingredients: isononyl isononanoate || trimethylsiloxysilicate || isododecane || silica || mica || polyhydroxystearic acid || vp/eicosene copolymer || dimethicone || flavor || glyceryl behenate || hydrogenated polydicyclopentadiene || isopropyl myristate || disteardimonium hectorite || polyethylene || propylene carbonate || isopropyl titanium triisostearate || triethoxycaprylylsilane || stearalkonium hectorite || caprylyl glycol || ethylhexylglycerin || persea gratissima (avocado) oil || tocopheryl acetate || tocopherol,
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

Earn rewards through recycling login

1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

Pound Cake

Pound Cake is on a mission to revolutionize the beauty industry, one red lip at a time. Camille Bell and Johnny Velazquez created Pound Cake because they saw a marginalizing industry that not only refused to include them in their beauty standard, but also in their product creation. They poured their blood, sweat, and tears into making something never before seen, yet long overdue: five liquid lipsticks made for five different skin and lip tones.

SHOP ALL Pound Cake

Overall rating: 4.860215 / 5 from 186 reviews.

AI Generated Review Summary

Cake Batter Liquid Lipstick offers a smooth, creamy, and long-lasting red lip formula with various shades suitable for different skin tones. Customers praise its luxurious packaging, easy application, and stunning appearance. The rich, vitamin-infused formula provides hydration and a pleasant scent, making it a top choice for red lipstick enthusiasts.

Summary topics

  • Texture and Feel: 14%
  • Packaging: 10%
  • Application: 7%
  • Appearance: 10%
  • Formula: 11%

Review topics: ["results","quality","color","scent","feels","value","texture","lines","packaging","formula","skin","shipping","looks","shade","redness","buy","compliments","coverage","complexion","works","gift","shape","touch","effect","lipstick","lips","application","pigment","lasting","caking"].

Review highlights

  • "This is a beautiful shade of red, it applies nicely while hydrating your lips and the scent is pleasant."Miag
  • "Such a great scent, plus a lush smooth application and long lasting color!"Linley D.
  • "Looks SO good, matched my complexion so well and smelled so good."Eleftheria G.

Reviews

i love it!

"its super smooth, super pigmented, stays moist, comes off easily and without a stain. it does transfer to cups and with kisses but overall really great! very scented!"

Jillian G. (5/5)

"Love this brand. Very high quality. Bright, bold and it lasts without drying out the lips. Will definitely buy again"

Blaire (5/5)

Exactly the lip product I was hoping for

"I bought this in the second lightest shade before and thought it was touch too dark and went with the lightest red and it's the color of my dreams! I love the shade and texture! Also doesn't dry out my lips or give me an allergic reaction (some lip products can do that to me but not this one). Love it!"

Jane C. (5/5)

Perfect red lip

"This goes and stays on sooooo easily and looks stunning!!!! Great replacement for the Fenty Stunna I used to use."

Lauren S. (5/5)

Cake Batter Liquid Lipstick

"Tons of color,goes on really nice and lasts a long time."

Lisa L. (5/5)

pretty!

"i was gifted by poundcake this lipstick and i honestly really like this red lipstick. i don't usually wear reds but this one looked beautiful on me in my opinion hahah. i picked the shade raspberry and it's stunning. the texture is definitely more velvety than matte and it smells super good like vanilla frosting. i loved the packaging as well and when i reached out to the brand about shipping info they were fast to respond :) it also DEFINITELY STAINS!!!"

Riley V. (5/5)

Smells SO good!

"The first thing I notice about Cake Batter Liquid Lipstick in Strawberry is how beautiful the formula is. It smells SO good like vanilla frosting mmmm! Then once on my lips it feels extremely nourishing and moisturizing. The color is bold and complex and it makes my teeth look whiter! It truly is a pleasure to use! Gifted by Poundcake."

Kristal (5/5)

So beautiful and long lasting!

"Love this lipstick so much. Packaging was so gorgeous and luxurious, what an amazing experience. It has great formula and it is very pigmented, I will be using it instead of my tints - it stains and stays on my lips! It is also beautiful shade of red. Gifted by Pound Cake."

Alena S. (5/5)

Good color

"I loved this raspberry-colored lipstick, it's an intense red color that lasts more than 12 hours. I can have a drink and the lipstick doesn't stay on the glass. I'm a person who loves passionate reds and this is one of my favorites."

Yadira R. (5/5)

Great color

"Gifted by Pound Cake. So the lipstick pigmentation is there the colors are beautiful, this is not an all day lippy you may need to reapply after a few hours. It moisturizes the lips really well so if this review matches what you are looking for this is the product for you."

Jazmin N. (5/5)

Q&A