i love it!
"its super smooth, super pigmented, stays moist, comes off easily and without a stain. it does transfer to cups and with kisses but overall really great! very scented!"
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This 4-in-1 lipstick provides long-lasting, healing coverage in a buttery, vanilla-infused formula.
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Suitable for
All skin types including normal, combination, dry, and sensitive skin.
Why we stand behind it
We recommend Pound Cake′s Cake Batter Liquid Lipstick because it is a versatile multitasking lip formula that not only provides long-lasting wear but also serves as a lip tint. Its unique oil blends help moisturize and heal damaged lips, leaving them looking and feeling great.
Key ingredients
Enriched with a blend of vitamin-rich oils: Nourishes the lips and promotes healing, keeping them healthy and soft.
Hints of vanilla cake: Provide a comforting and pleasant fragrance during application.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Vegan
Gluten Free
Fragrance Free
Organic
Alcohol Free
Soy Free
Paraben Free
Non GMO
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Apply directly to clean lips. One swipe is all that′s needed!
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How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountPound Cake is on a mission to revolutionize the beauty industry, one red lip at a time. Camille Bell and Johnny Velazquez created Pound Cake because they saw a marginalizing industry that not only refused to include them in their beauty standard, but also in their product creation. They poured their blood, sweat, and tears into making something never before seen, yet long overdue: five liquid lipsticks made for five different skin and lip tones.
SHOP ALL Pound CakeOverall rating: 4.860215 / 5 from 186 reviews.
Cake Batter Liquid Lipstick offers a smooth, creamy, and long-lasting red lip formula with various shades suitable for different skin tones. Customers praise its luxurious packaging, easy application, and stunning appearance. The rich, vitamin-infused formula provides hydration and a pleasant scent, making it a top choice for red lipstick enthusiasts.
Review topics: ["results","quality","color","scent","feels","value","texture","lines","packaging","formula","skin","shipping","looks","shade","redness","buy","compliments","coverage","complexion","works","gift","shape","touch","effect","lipstick","lips","application","pigment","lasting","caking"].
"its super smooth, super pigmented, stays moist, comes off easily and without a stain. it does transfer to cups and with kisses but overall really great! very scented!"
— Jillian G. (5/5)
"Love this brand. Very high quality. Bright, bold and it lasts without drying out the lips. Will definitely buy again"
— Blaire (5/5)
"I bought this in the second lightest shade before and thought it was touch too dark and went with the lightest red and it's the color of my dreams! I love the shade and texture! Also doesn't dry out my lips or give me an allergic reaction (some lip products can do that to me but not this one). Love it!"
— Jane C. (5/5)
"This goes and stays on sooooo easily and looks stunning!!!! Great replacement for the Fenty Stunna I used to use."
— Lauren S. (5/5)
"Tons of color,goes on really nice and lasts a long time."
— Lisa L. (5/5)
"i was gifted by poundcake this lipstick and i honestly really like this red lipstick. i don't usually wear reds but this one looked beautiful on me in my opinion hahah. i picked the shade raspberry and it's stunning. the texture is definitely more velvety than matte and it smells super good like vanilla frosting. i loved the packaging as well and when i reached out to the brand about shipping info they were fast to respond :) it also DEFINITELY STAINS!!!"
— Riley V. (5/5)
"The first thing I notice about Cake Batter Liquid Lipstick in Strawberry is how beautiful the formula is. It smells SO good like vanilla frosting mmmm! Then once on my lips it feels extremely nourishing and moisturizing. The color is bold and complex and it makes my teeth look whiter! It truly is a pleasure to use! Gifted by Poundcake."
— Kristal (5/5)
"Love this lipstick so much. Packaging was so gorgeous and luxurious, what an amazing experience. It has great formula and it is very pigmented, I will be using it instead of my tints - it stains and stays on my lips! It is also beautiful shade of red. Gifted by Pound Cake."
— Alena S. (5/5)
"I loved this raspberry-colored lipstick, it's an intense red color that lasts more than 12 hours. I can have a drink and the lipstick doesn't stay on the glass. I'm a person who loves passionate reds and this is one of my favorites."
— Yadira R. (5/5)
"Gifted by Pound Cake. So the lipstick pigmentation is there the colors are beautiful, this is not an all day lippy you may need to reapply after a few hours. It moisturizes the lips really well so if this review matches what you are looking for this is the product for you."
— Jazmin N. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
This product is: a long-lasting red lip formula with different shades for different skin tones.
Good for: all skin types.
Why we love it: Pound Cake's Cake Batter Liquid Lipstick is a 4-in-1 multitasking lip formula packed with vitamin-rich oil blends to heal damaged lips. Each shade applies like butter, lasts up to eight hours, has hints of vanilla cake to calm, doubles as a lip tint, and is pigmented enough to cover in one dip. A first in its category, this innovative liquid lipstick also comes in five shades of red for five different skin tones (+ a bonus shade for beginners). Also named "Best Liquid Lipstick of 2022" by Allure.
Pound Cake's Cake Batter Liquid Lipstick is available in 6 shades:
Maraschino Cherry – a neon-red in the tube that looks like a vibrant, classic red on pink lips. It was made with lighter skin tones in mind.
Strawberry – a strawberry-red in the tube that looks like a classic red on dark pink lips (lips with a hint of purple in them). It was made with medium skin tones in mind.
Raspberry – a blue-red in the tube that looks like a classic red on light brown lips. It was made with warm skin tones in mind.
Red Velvet – a true-red in the tube that looks like a classic red on brown lips. It was made with deep skin tones in mind.
Red Bean – a deep-red in the tube that looks like a classic red on dark brown lips. It was made with rich skin tones in mind
Bloodberry – a berry-red in the tube and ranges from looking like a deep blue-red on deeper skin tones, and a berry-red on lighter skin tones.