My everyday shampoo
"This is my go-to everyday shampoo for regular use. Smells lovely and works great. Doesn't strip my hair too much and is color safe."
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A gentle, daily hydrating shampoo that creates the perfect foundation for both air drying and styling.
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Suitable for
All Hair Types
Why we stand behind it
RŌZ's award-winning FOUNDATION Shampoo thoroughly cleanses while hydrating and strengthening the hair. Using coconut-based surfactants to create a rich lather, our pH-balancing formula preserves overall hair & scalp health. It contains our signature RŌZ BotaniComplex™ to protect and nourish.
Key ingredients
(1) Coconut based surfactants— lathers beautifully while gently cleansing
(2) Ceramides & Pea Petitides— Strengthens strands, protects from damage and restores moisture and shine while improving hair texture. Provides antioxidant, anti-aging, hydration and smoothing benefits to both skin and hair.
(3) BotaniComplex™ — (Ginger root, Frankincense, Grape, Walnut) promotes scalp restoration and long-term protection against anti radicals + preserves hair color
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Gluten Free
Paraben Free
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
On wet hair, massage into scalp thoroughly. Rinse out. Shampoo a second time for a salon-grade cleanse. Follow with RŌZ's FOUNDATION Conditioner for your most beautiful hair.
To open product, first tighten the pump around the neck of the bottle (as if you are simply tightening the pump, as if it’s too loose). Then push down on the top of the pump and twist counterclockwise to pop up.
Pro-tip
STYLIST SECRET: For the best cleanse, make sure your hair Is completely wet. For the richest lather, splash hair with a bit more water, then continue massaging into scalp. Spend extra time on the back of the head where most build up occurs. Rinse thoroughly. Voilà!
The subtle scent of Vetiver and citron was inspired by the wildflowers and misty mountains of Big Sur, CA.
Radical Fragrance transparency
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountRŌZ is a meticulously crafted collection of haircare essentials that help enhance what nature gives you. Our clean*, efficacious ingredients prioritize styling performance while restoring the health of your hair, no matter the texture. With lightweight formulas and nourishing botanicals– plus responsible sourcing and Earth-friendly packaging– our easy-to-use products deliver effortlessly beautiful hair that looks just as good as it feels. This is RŌZ. Inspired by nature, rooted in performance.
SHOP ALL RŌZOverall rating: 4.7058825 / 5 from 204 reviews.
Customers love FOUNDATION Shampoo for its ability to leave hair feeling soft and clean, its effective cleansing and hydrating properties, and its lovely scent. The product is also appreciated for its appealing packaging and excellent lather.
Review topics: ["size","ingredients","results","scent","feels","fragrance","texture","price","packaging","formula","looks","lines","bottle","hair","scalp","use","balance","oil","container","buy","works","shampoo","lather","cleanser","conditioner","roz","brand","performance","pump","system"].
"This is my go-to everyday shampoo for regular use. Smells lovely and works great. Doesn't strip my hair too much and is color safe."
— Allyson R. (5/5)
"I love this shampoo and conditioner for my curly hair. It makes it soft and lightweight. I order the refills whenever I run out."
— Heather S. (5/5)
"This is my first time trying this brand. I truly love it ! I have used alot of high end shampoo , but unfortunately they stared irritating my scalp. This one does not . Highly recommen !"
— Debra M. (5/5)
"I can’t believe this shampoo has so many good reviews. First of all it isn’t a clean product at all. There’s harsh sulfates (Sodium C14-16 Olefin Sulfonate) and lots of fragrance. The minute I started using it the perfumey smell was way too strong and it didn’t feel good in my hair at all. I guess this would maybe be good if you have outrageously oily hair? Even then I would stick to something cleaner and without so much fragrance!"
— Devon (1/5)
"I love the scent and it doesn’t dry out my curls. So far I’m really liking this shampoo."
— Zynnia S. (4/5)
"all the ROZ products go well together, been using for years, love"
— marissa c. (5/5)
"Great smell. Cleans my hair without making it dry"
— Holli D. (5/5)
"I brought the shampoo to rotate in with my go-to shampoo. I’m using it once a week and it works great! Has a strong scent."
— Bree (5/5)
"Bought the shampoo to rotate in with my regular go to shampoo. Strong sun, but it’s nice."
— Bree H. (5/5)
"Been using Roz foundation system for like 2 years now. Such a great product for my fine curly hair."
— Madelyn H. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.
A gentle, daily hydrating shampoo that creates the perfect foundation for both air drying and styling.
RŌZ 2nd purchase autoreplenishfavorites award winning bestseller celene cruelty free ecommercefavorites Gluten Free hair Jess FOC Recs leaping bunny certified MarEcom FOC merchantpicks Naturally Derived Fragrance non plastic Paraben Free Set for summer shampoo shampoo & conditioner Shop By Concern_Color Care Shop By Concern_Damaged Hair Shop By Concern_Dry Hair Shop By Concern_Hair Thinning Shop By Concern_Restore & Recover Shop By Concern_Scalp Care Shop By Concern_Shine Shop By Hair Texture_Coily Shop By Hair Texture_Curly Shop By Hair Texture_Straight Shop By Hair Texture_Wavy Shop By Hair Type_All Shop By Ingredient_Gluten Free Shop By Ingredient_Vegan Shop by Packaging_Glass Shop By Size_Minis & Travel Shop By Skin Type_All Summer hair Sustainable Packaging Synthetic Fragrance Vegan YCRF_hair //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_01_Travel.png?v=1776661458 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_01_Refill.png?v=1776661462 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_01_Liter.png?v=1776661354 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_02_Clinicals-Swatch.jpg?v=1776661584 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_03_BA.jpg?v=1776661342 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_04_BA.jpg?v=1776661544 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_05_BA.jpg?v=1776661576 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_08_Edu.jpg?v=1776661615 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_09_Edu.jpg?v=1776661409 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_10_Edu.jpg?v=1776661416 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_11_Scent.jpg?v=1776661594 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_12_Ingredients.jpg?v=1776661437 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_12_Regimen.jpg?v=1776661386 40954185121905 10 oz / 300 ml 39.00 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_01_300ml.png?v=1776661301 https://credobeauty.com/products/foundation-shampoo?variant=40954185121905 InStock 10 oz / 300 ml 41347004891249 2.4 oz / 70 ml 17.00 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_01_Travel.png?v=1776661458 https://credobeauty.com/products/foundation-shampoo?variant=41347004891249 InStock 2.4 oz / 70 ml 41347004924017 20.2 oz / 600 ml (Refill) 62.00 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_01_Refill.png?v=1776661462 https://credobeauty.com/products/foundation-shampoo?variant=41347004924017 InStock 20.2 oz / 600 ml (Refill) 41736626372721 30.4 oz / 900 ml 95.00 //credobeauty.com/cdn/shop/files/ROZ_FoundationShampoo_01_Liter.png?v=1776661354 https://credobeauty.com/products/foundation-shampoo?variant=41736626372721 InStock 30.4 oz / 900 ml