Ilia

Limitless Lash Mascara

Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
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Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
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award winning bestseller
Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
all
Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
Standard Size: After Midnight (black)
all
all
all
all
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alias
award winning bestseller Ilia

Limitless Lash Mascara

Limitless Lash Mascara

An award-winning clean mascara that lengthens, lifts, and separates—now in a new brown shade. Safe for sensitive eyes.

Regular price $29
Sale price $29 Regular price
SIZE (VARIANT)
current variant is: Standard Size: After Midnight
Black
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Limitless Lash Mascara

Standard Size: After Midnight (black)
$29
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types. Safe for sensitive eyes.

Why we stand behind it

The cult-favorite clean mascara. Swipe on buildable length, lift, and definition with the unique dual-sided wand that works like a brush and lash comb in one. Long-lasting formula resists clumping, flaking, and smudging. Mono-material tube reduces carbon emissions by 46% and waste by up to 20%.*

*Compared to previous packaging.

Clinical Results:

100% said it lifts, separates, and defines lashes*

97% said it doesn’t smudge, flake, or crumble**

95% said lashes look longer*


91% said it nourishes and fortifies lashes***

In a clinical study of 42 people after 2 weeks (*) and immediately (***). In a 2-week study of 32 people (**).

Key ingredients

Arginine & Biotin: Powerful lash care heroes that help strengthen and fortify

Organic Shea Butter: Weightlessly conditions and adds a soft, flexible feel

Ethically Sourced Beeswax: Nourishes and defines lashes without clumping

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

learn more

This product is

Cruelty Free

Sustainable Packaging

Gluten Free

Fragrance Free

Soy Free

Paraben Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

Usage

For extra lift, use an eyelash curler before applying.

Nestle the short side of the dual-sided wand into the base of lashes and glide upwards to lift and define.

Use the longer, comb-like side to lengthen and separate each lash.

Apply more coats for a bolder look.

To remove, rinse with warm water—no makeup remover needed.

Pro-tip

For extra lift, use an eyelash curler before applying

Full ingredient list
(AFTER MIDNIGHT) INGREDIENTS: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, BUTYROSPERMUM PARKII (SHEA) BUTTER, POLYGLYCERYL-6 DISTEARATE, DIMER DILINOLEYL DIMER DILINOLEATE, GLYCERIN, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, POLYGLYCERYL-10 MYRISTATE, CETYL ALCOHOL, GLYCERYL CAPRYLATE, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, ZEA MAYS (CORN) STARCH, XANTHAN GUM, ARGININE, PHENETHYL ALCOHOL, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SODIUM BENZOATE, CITRIC ACID, POTASSIUM SORBATE, BENZOIC ACID, MYRISTOYL PENTAPEPTIDE-17, IRON OXIDE (CI 77499). (BEFORE DAWN) INGREDIENTS: AQUA/WATER/EAU, CERA ALBA/BEESWAX/CIRE D'ABEILLE, BUTYROSPERMUM PARKII (SHEA) BUTTER, POLYGLYCERYL-6 DISTEARATE, DIMER DILINOLEYL DIMER DILINOLEATE, GLYCERIN, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, POLYGLYCERYL-10 MYRISTATE, CETYL ALCOHOL, GLYCERYL CAPRYLATE, LEUCONOSTOC/RADISH ROOT FERMENT FILTRATE, ZEA MAYS (CORN) STARCH, XANTHAN GUM, ARGININE, PHENETHYL ALCOHOL, BIOTIN, URTICA DIOICA (NETTLE) EXTRACT, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, SODIUM BENZOATE, CITRIC ACID, POTASSIUM SORBATE, BENZOIC ACID, MYRISTOYL PENTAPEPTIDE-17, IRON OXIDES (CI 77499, CI 77491, CI 77492), TITANIUM DIOXIDE (CI 77891).
Fragrance

Radical Fragrance transparency

Credo believes in your right-to-know.

US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.

This fragrance is comprised of:

essential oils

certified organic fragrance

natural fragrance

naturally-derived fragrance

synthetic fragrance

Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

Earn rewards through recycling login

1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

Ilia

Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.

SHOP ALL Ilia

Overall rating: 4.730151 / 5 from 2053 reviews.

AI Generated Review Summary

Ilia Limitless Lash Mascara is an award-winning clean mascara that provides great volume, length, and definition without clumping or flaking. It is safe for sensitive eyes and offers a natural, lush lash look. The long-lasting formula resists smudging, and the new packaging reduces carbon emissions and waste.

Summary topics

  • Clump Resistance: 7%
  • Lash Volume: 4%
  • Wand Quality: 5%
  • Lash Appearance: 17%

Review topics: ["shade","color","ingredients","lift","irritation","size","length","dupe","volume","circles","teeth","scent","thickness","coverage","results","cleanser","eyes","skin","weight","curls","improvement","quality","shape","curler","residue","value","looks","comb","texture","everyday"].

Review highlights

  • "I love the dual sided wand (brush and lash separating comb) and the formula is just FABULOUS!"Carol C.
  • "No clumping, no flaking, no running...and best of all, no itching eyes!"Kristine Q.
  • "Amazing length and volume, no flaking or smudging, and washes off so cleanly."Lindsay T.

Reviews

It is absolutely the I have ever used

"I know you won’t print this, but I apps absolutely do not like the mascara. It’s on a very wiry brush does not give fullness thickness. I wish I had the time to return it, but my husband is sick and I guess I’ll just throw it out."

janell s. (1/5)

Great brown mascara

"I have clear (redhead) lashes and prefer brown mascara. This mascara doesn't flake, and my eyelashes have grown significantly since using it the past year. It's not too clumpy either, using the finer side of the wand"

Rebecca H. (5/5)

Nice brush

"This is the first brown mascara I have used. It is hard to tell that I have mascara on. However, the brush is the right size. So many mascaras now have huge brushes."

Linda Z. (3/5)

GOOD CALL!

"Great for fair skinned people who forever lived with black being THE mascara option. Lived through a pilates class outdoors with only one or two tiny flakes. comes off easily"

Mary O. (5/5)

The best

"I’ve been wearing this for a year or two and it is by far my favorite mascara. It holds well (sweats less than my “waterproof” mascara) and comes off easily. Most importantly, it’s one of the only ones that doesn’t irritate my eyes."

AJ (5/5)

Consistently the best

"This mascara is consistently the best clean option i've found. I have been coming back to it for years. It's great for clean, defined, un-cluppy lashes."

kristen n. (5/5)

Best Mascara

"I have used this mascara for years and absolutely love it! Great impact and non-irritating."

Madelka O. (5/5)

Great clean mascara

"Love this mascara! Great everyday mascara, no flaking, nice lash definition. It does run down below my eyes a little after a few hours but tbh I’ve never found a mascara that doesn’t do that, clean or not. The brush is a little stiff and has two sides. The mascara doesn’t add a ton of volume so maybe if you have sparse lashes it wouldn’t be your favorite."

Melissa T. (5/5)

Amazing!

"I have been re ordering this amazing Mascara and it is very natural looking and separates your lashes and it doesn’t clump."

Jiran P. (5/5)

Nice color but can be clumpy

"I love the brown color and have recently switched from black to brown and think that compliments my complexion more but its a little clumpy and wish it went on a little thinner so you could build. I think its the brush bristles."

Emma (4/5)

Q&A

Does this mascara hold a curl? I have very straight lashes and VERY sensitive eyes so it's hard for me to find a mascara that solves both problems.
Hello! From personal experience, yes this mascara is great at holding a curl! We think you'll love it!