The perfect balance
"My fine hair and dry scalp love this shampoo! It’s the perfect balance of moisturizing and clarifying. I’ve repurchased it several times and have also turned my friends into fans!"
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Free AKT The Body Wash Concentrate when you spend $100+ on hair, body, and SPF
Your free Valentine’s gift
Enjoy a box of 12 clean beauty favorites & a sweet treat with any $150+ purchase. Limited time only, while supplies last.
Tata Harper Deluxe Hydrating Floral Essence
Grown Alchemist Mini Gentle Gel Facial Cleanser
Stripes Mini Oh My Glide Play Oil
Goldfaden Mini Radiance Whip Mask
Maison Louis Marie Mini No.13 Mini Perfume Oil Roller
Uni Mini 24 Hour Body Serum
LolaVie Mini Restorative Shampoo
Pareva Beauty Mini C35.5 Firming Glow Serum
Gen See Full Size Mix Media Matte Liquid Eyeshadow in Plush
Goop Full Size Lip Repair Mask
Ilia Full Size Limitless Mascara in Before Dawn
RMS Full Size Liplights Cream Lip Gloss in Babette
Tony's Chocolonely Milk Bar 32%
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Meet our most-loved, clean hair care to keep your scalp and strands nourished all season.
Get a full size of The Body Wash Concentrate in SC.05 Columbia Road ($34 value) when you spend $100+ on hair, body, and SPF essentials. Limited quantities, while supplies last.
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A daily, bond-building shampoo that gently cleanses while helping repair the look of damage and leaves hair feeling healthier and more resilient.
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Suitable for
All hair types
Why we stand behind it
This creamy, sulfate-free shampoo creates a rich, luxurious lather that gently cleanses while preserving your hair’s natural oils and moisture balance. Formulated with 96% naturally derived ingredients, it’s designed to restore softness, shine, and manageability—without stripping or drying out strands. When used with the Restorative Conditioner, it helps reduce breakage by 77% after just one wash and leaves hair 12x softer and smoother. Safe for all hair types, including color-treated hair, it also helps tame frizz and revive dullness from root to tip.
Claims
77% reduction in breakage after one use*
12x softer, smoother, more manageable hair*
96% naturally derived
Color safe
*lab-tested average result vs. chemically-processed untreated control after one use when used as a system with the Restorative Conditioner
Key ingredients
Longevity complex: A potent complex of niacinamide from avocados, panthenol from rice, biotin from peas, and caffeine from coffee designed to support hair health and combat breakage
Pea peptides: Plus essential minerals (like copper and zinc), and botanical extracts from lemon and ginger root nourish and hydrate
B-Pro3™ bond technology: Derived from chia seeds and clinically proven to prevent, protect and repair the look of hair aging and damage
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Gluten Free
Paraben Free
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Apply to wet hair and massage from root to tip. Rinse. For best results, follow with LolaVie Restorative Conditioner.
Our naturally-derived fragrance is herbal, citrus and woody. Top notes: Pink grapefruit, mandarin zest, orange, bergamot, lemon Middle notes: Green tea, lemongrass, floral Base notes: Woods, musk
Radical Fragrance transparency
US law does not require fragrance transparency. Credo requires all brands to categorize the fragrance in each product and encourages full ingredient disclosure.
This fragrance is comprised of:
essential oils
certified organic fragrance
natural fragrance
naturally-derived fragrance
synthetic fragrance
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountWhile she is better known as an actress, producer and entrepreneur, Jennifer Aniston is also obsessed with medical journals, technological advances and the latest beauty and health innovations -- something most people don't know about her. Her vision for LolaVie is to combine the best of science and nature. With this brand, she wants to prove that you don’t have to sacrifice one for the other.
SHOP ALL LolaVieOverall rating: 4.5467625 / 5 from 695 reviews.
This sulfate-free shampoo is praised for its rich lather, which gently cleanses and preserves hair's natural oils. It restores softness, shine, and manageability, reducing breakage by 77% and leaving hair 12 times softer. Safe for all hair types, it also helps tame frizz and revive dullness.
Review topics: ["color","size","ingredients","fit","hair","results","quality","scent","residue","fragrance","feels","issues","weight","texture","value","moisturizer","skin","husband","packaging","lines","looks","amount","bottle","found","consistency","oil","scalp","difference","body","formula"].
"My fine hair and dry scalp love this shampoo! It’s the perfect balance of moisturizing and clarifying. I’ve repurchased it several times and have also turned my friends into fans!"
— Courtney (5/5)
"This doesn’t weigh my hair down and helps me get to every other day hair washes which has been a goal for a while. It doesn’t leave my hair feeling dry and coarse and isn’t greasy either. Lasts a while."
— ALEXANDRA F. (5/5)
"I wanted to love this, but left my hair feeling waxy and not clean"
— Nastasia (1/5)
"Leaves my hair so soft, it really does restore!"
— Arianna (5/5)
"Smell: I’m very sensitive to smells which results in me tossing many products in general that could be great but because they cause me to sneeze, have a headache or make my eyes water to the bin they go. This product doesn’t bother me but it also doesn’t smell great. The good news is that it’s a soft smell that fades fast but it would be nice if there was either no smell or something slightly more pleasant."
— DM Z. (5/5)
"This IS the product I always wanted but could never find. I use it after blowing dry my hair and often mix it with a couple of drops of oil and run it through my hair to it tames the flyaways and looks healthy. But what I really love about this stuff is that I can wash, detangle and then run this trough wet hair and air dry without frizz and then the second day run a loose comb through and apply one pump through for a nice refresh. I have never been able to have second day air dried hair down and look nice. I used to have to have the second day a clip or bun day. So at 55 post menopause hair that is thin, wavy, wire like At times this is a game changer."
— Lady (5/5)
"I love this shampoo. In fact all Lolavie products are wonderful. I love the smell, and it’s just a really good product. My hair feels so healthy after using the shampoo, conditioner, the detangler, and leave in restorative. Then after I blow dry my hair, if needed I use the hair oil at the ends. They all smell amazing and I feel great. My hair was really damaged from all the highlights and hair coloring. Thanks Jen!! You did an amazing job with your new hair products line. I appreciate it! 😊 And please keep the discounts coming, that’s how I could afford them all. I plan on only buying your products from now on."
— Cheryl (5/5)
"I liked this brush so much I ordered a second one for my go bag. The quality is a lot better than a typical brush you would buy elsewhere. I actually returned the last brush I purchased because it was so cheap. Now i have one that will actually last!"
— Dorothy (5/5)
"i dont know because they arrived two weeks after they were supposed to to my vacation rental, and I did not get them. This happened after I ordered them on Dec 3rd and they had not gotten to my house and had to ask for them to be sent elsewhere. I’m sure they’re good products but the handling of my order was not ok."
— Rachel (5/5)
"Loved this product!! My hair feels so healthy and full! The volume lift is terrific!"
— Ashley A. (5/5)
We offer clean beauty vetted to the highest standard.
We want to know where ingredients come from and how they were made.
Clean beauty should include the just treatment of humans and animals.
We co-founded Pact to tackle beauty’s packaging waste problem.