The best
"This is a wonderful cleanser. It’s gentle and effective without stripping my skin. The bottle lasts a longtime."
Tower 28
SOS Daily Balancing Gel Cleanser
- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All Skin Types
Why we stand behind it
This non-stripping cleanser takes it all off while building the skin's barrier back up. Designed to help naturally soothe inflammation, it also works to replenish the skin with essential minerals and electrolytes normally stripped during cleansing. Gentle enough for daily AM/PM use, this soap-free, fragrance-free, pH-balanced gel is clinically-tested, derm-approved, and won't itch, sting, or burn.
Based on a third-party test with 30 subjects including those with sensitive skin:
94% agree that it did not burn their eyes
Key ingredients
Minerals + Electrolytes (Zinc, Copper, Magnesium): Help build skin's immunity + boost hydration levels.
100% Pure Aloe Vera: Helps form a protective barrier to retain moisture + promote healing.
Oat Extract: Helps naturally soothe inflammation + irritation.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Cruelty Free
Sustainable Packaging
Vegan
Fragrance Free
Paraben Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Use twice daily, AM/PM. For the best skin-soothing results, follow with SOS Spray or SOS Serum and SOS Cream.
Full ingredient list
Water/Aqua/Eau, Decyl Glucoside, Aloe Barbadensis Leaf Juice, Niacinamide, Caprylyl/Capryl Glucoside, Phenoxyethanol, Glycerin, Caprylyl Glycol, Citric Acid, Chlorphenesin, Magnesium Aspartate, Zinc Gluconate, Algin, Achillea Millefolium (Yarrow) Extract, Avena Sativa (Oat) Kernel Extract, Cardiospermum Halicacabum (Ballon Vine) Flower/Leaf/Vine Extract, Sapindus Mukorossi (Soapberry) Peel Extract, Panthenol, Copper Gluconate.
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create accountTower 28
Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
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