RMS Beauty

Straight Up™ Volumizing Peptide Mascara

Standard Size: Black
Travel Size: Black
All
All
All
All
All
All
All
All
All
all
all
Standard Size: Black
Travel Size: Black
All
All
All
All
All
All
All
All
All
alias
RMS Beauty

Straight Up™ Volumizing Peptide Mascara

Straight Up™ Volumizing Peptide Mascara

A smudge-free lifting and volumizing mascara.

$15
$15
View full details

Free shipping on all orders

30 day returns

inner glow club

login

Earn 15 points on this purchase.

create account

inner glow club

Earn 15 points on this purchase

login

|

create account

Straight Up™ Volumizing Peptide Mascara

Travel Size: Black
$15
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types.

Why we stand behind it

RMS Straight Up™ Volumizing Peptide Mascara is a long-wear, smudge-free and flake-free black mascara. Formulated with nourishing ingredients to help thicken and lengthen lashes, while peptides help to strengthen and redensify lashes.

Key ingredients

Peptide: Helps improve the strength and density of lashes, giving them a fuller and denser look.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

learn more

This product is

Cruelty Free

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

take the quiz
Usage

For wide awake eyes, hold brush horizontally coating each lash with natural nourishing ingredients. For more volume, apply additional coats.

Full ingredient list
Straight Up™ Volumizing Peptide Mascara: Ingredients: water/aqua/eau || euphorbia cerifera (candelilla) wax/candelilla cera/cire de candelilla || butyrospermum parkii (shea) butter* || polyglyceryl-6 distearate || glycerin || dimer dilinoleyl dimer dilinoleate || copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba || polyglyceryl-10 myristate || cetyl alcohol || glyceryl caprylate || leuconostoc/radish root ferment filtrate || zea mays (corn) starch (non-gmo)* || butylene glycol || xanthan gum || arginine || phenethyl alcohol || portulaca grandiflora extract || camellia sinensis (white tea) leaf extract || glycoproteins || oligopeptide-2 || iron oxides (ci 77499)
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

Find your nearest credo store
Earn rewards through recycling login

1 Product Recycled = 10 Credo Rewards Points

create account
Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

login

|

create account
RMS Beauty

A pioneer of the clean beauty movement, master makeup artist Rose-Marie Swift founded RMS in 2009 to clean up the industry and set a higher standard for beauty. Bold, authentic and unwavering in the quest for innovative clean ingredients that perform, RMS Beauty is well known today for its refined, well-edited cult favorites in both makeup and skincare that are effortless, multitasking, and skin-nourishing. Just ask the world’s top supermodels and a community of loyal followers who have worn RMS for over a decade, because when it comes to RMS, if you know… you know.

SHOP ALL RMS Beauty

Overall rating: 4.7318716 / 5 from 593 reviews.

AI Generated Review Summary

Straight Up™ Volumizing Peptide Mascara is praised for its smudge-free, long-wearing formula that enhances lash volume and length. Customers appreciate its smooth application, natural look, and nourishing ingredients that strengthen and redensify lashes without irritation.

Summary topics

  • Lash Volume: 6%
  • Natural Look: 12%
  • Smooth Application: 4%
  • Lash Health: 15%

Review topics: [size, volume, ingredients, scent, irritation, results, color, issues, weight, feels, design, price, texture, consistency, amount, use, formula, skin, looks, buy, bottle, eyes, length, difference, beauty, coverage, face, works, allergies, touch].

Review highlights

  • "No clumps, no smudging, and it lengthens my lashes beautifully!" — Kirsten
  • "Great thick brush, deep black color, no clumping, no weird smell and no smudge marks." — Michele G.
  • "It is wonderful and looks lovely, my eyes look beautiful and safe from harmful ingredients." — Celia

Reviews

Ok for lashes

"I found this formula to be a little wet, I like to apply very close to the lash line & I had a slight bit of tingling with this formula. It does do a decent amount of thickening the lashes. I purchased the travel size and honestly speaking, probably would not purchase a full size. However, I love a lot of the other R. M s products."

— Pauline F. (3/5)

Improves my lashes!

"Not only does this mascara not bother my very sensitive, post-menopausal eyes, it’s actually *improved* the condition of my lashes! I’m on my third tube, and I’ll never go back. It’s easy to remove with a bi-phase remover as well, but it doesn’t smudge on me at all. The only drawback is that it gets clumpy when it’s drying out after two months or so, but that’s easily solved by getting the smaller tubes to replace it a little more often! I’m a devoted fan of this stuff and I hope they never change it <3"

— renee b. (5/5)

I like this!

"I like this mascara, doesn't get too caked or flaky. Time will tell if it actually strengthens my lashes or not. Happy with it!"

— Andy G. (5/5)

non-smudging

"I like this more than any other clean beauty mascara because it stays put all day and doesn't smudge"

— Irina C. (5/5)

Great mascara

"Not waterproof so does smudge a bit but I love the travel size."

— Emma E. (5/5)

Definitely not

"Burned my eyes and made my eyelashes fall out"

— Sean (1/5)

Amazing volume but too little support

"Beautiful volume! The only thing that didn't work well was the lack of lift throughout the day. My eyelashes really need the support throughout the day to stay up -- thank you, Japanese eyelash genes. :)"

— Heistheway W. (4/5)

Great mascara

"Love this mascara. Doesn't get clumpy and works great"

— Sarah (5/5)

Love it

"Formula feels lightweight. I don’t wear much makeup so I can’t stand when I can *see* and feel the mascara on my lashes. This is lightweight but voluminizing."

— Emma D. (5/5)

"I have short straight lashes and this paired with curling my lashes has been a great combo! My lasjes stay lifted for hours!"

— Lexi (5/5)

Q&A