Tower 28

Swipe Serum Concealer

1.0 BH (fair with neutral undertones )
All
1.0 BH (fair with neutral undertones )
1.0 BH (fair with neutral undertones )
All
All
1.0 BH (fair with neutral undertones )
All
All
All
All
All
All
All
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bestseller
1.0 BH (fair with neutral undertones )
All
1.0 BH (fair with neutral undertones )
1.0 BH (fair with neutral undertones )
All
All
1.0 BH (fair with neutral undertones )
All
All
All
All
All
All
All
All
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bestseller Tower 28

Swipe Serum Concealer

Swipe Serum Concealer

A non-comedogenic concealer with 18-hr long wear and 48-hr hydration that glides on like a serum with medium-buildable coverage for dark circles, redness, and blemishes, and is safe for sensitive skin.

Regular price $24
Sale price $24 Regular price
Color
current variant is: 1.0 BH
Fair With Neutral Undertones
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Swipe Serum Concealer

1.0 BH (fair with neutral undertones )
$24
  • Overview
  • Choosing your shade
  • How to use
  • Ingredients
  • Sustainable Packaging
  • About the brand
Highlights

Suitable for

All skin types, sensitive skin, oily skin, dry skin, mature skin

Why we stand behind it

It's weightless, easy to blend, and has a skin-like natural finish that doesn't cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won't clog pores.

Key ingredients

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth and bouncy.
Centella Asiatica Leaf Extract: Soothes and calms sensitive skin.
Lysine: Helps the production of collagen and repairs and prevents dry skin.

this product meets

The Credo Clean Standard™

Every product we offer meets our industry leading standards for safety and sustainability.

learn more

This product is

Cruelty Free

Sustainable Packaging

Vegan

Gluten Free

Fragrance Free

Alcohol Free

Soy Free

Paraben Free

Non GMO

What is an undertone?

An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:

Pink/Cool

I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.

Neutral

I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.

Yellow/Warm

I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.

Find your shade match

Take our 1 minute quiz and get matched to real people with your skin tone and type.

Usage

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.

Pro-tip

Pro Tip: Select one shade lighter than your skin tone to brighten.

Full ingredient list
Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2- Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
Help us end beauty packaging waste

We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.

How to recycle your empties

1. Disassemble and clean all components

2. Pick the right disposal bin

3. Drop off your empties at your nearest Pact bin

Earn rewards through recycling login

1 Product Recycled = 10 Credo Rewards Points

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Earn rewards through recycling

1 Product Recycled = 10 Credo Rewards Points

Tower 28

Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.

SHOP ALL Tower 28

Overall rating: 4.6510415 / 5 from 192 reviews.

AI Generated Review Summary

Swipe Serum Concealer is a hydrating concealer that offers medium-buildable coverage to cover dark circles, redness, and blemishes. Customers appreciate its natural finish, seamless blending, and creamy texture. However, opinions on the color and shade range are mixed.

Summary topics

  • Appearance: 10%
  • Finish: 5%
  • Blending: 10%
  • Texture: 4%
  • Coverage: 35%

Review topics: ["color","feels","texture","lines","consistency","packaging","amount","use","formula","skin","looks","buy","coverage","shade","circles","works","hydration","eyes","foundation","concealer","match","blends","finish","makeup","tower 28","fan","layer","range","dot","cream"].

Review highlights

  • "I love the coverage and creamy texture."Sandy
  • "Love the consistency, very creamy and lightweight but great coverage!"Ki’ili M.
  • "It looks flawless on the skin and blends in beautifully."Rima D.

Reviews

Good for sensitive skin

"I've been using this concealer as my foundation for about two years, because I wanted something in a smaller form-factor I could travel with. The shade DTLA is a perfect match for my light neutral/cool skin. It works well on my rosacea and sensitive skin. I can use it around my eyes and on my eyelids without irritation."

Lydia R. (5/5)

Great concealer

"Medium to full coverage, long wearing, crease resistant, and safe for sensitive eyes. I’m a huge fan of tower 28 in general and this concealer did not disappoint!"

Sarah K. (5/5)

Excellent concealer

"Great coverage, nice dewy finish. I was using an hourglass concealer, but I needed to switch to clean concealer. I’m happy with this option. I have light/medium skin with neutral undertones and I use 4. 0 DTLA."

Benita (5/5)

Favorite concealor

"I buy this on repeat. Great coverage and natural feel. Good for around the eyes."

Bridget B. (5/5)

Nice little concealer, get your color right and you will love

"2nd time with this one, must be good!"

Kerri A. (4/5)

Have been wearing for years

"Lightweight concealer that I keep coming back to"

Victoria B. (5/5)

Great for older skin

"Great for older skin. Concentrated. Conceals well."

alaxandria b. (5/5)

Loving this!

"I am new to this concealer, but so far it is really working for me. It covers well and blends seemlessly, while looking natural and glowy. I use it primarily in my T-zone and eye area and it really brings down the redness and covers my dark circles."

Sarah M. (5/5)

good concealer

"I just started using this concealer and I like it so far. I used to use Ilia but they reformulated their concealer and it's too matte for me now. This concealer has a lighter texture but still works for under eyes and redness around my nose."

Sarah T. (5/5)

My favorite

"This is a favorite of all time. Highly recommend! If you haven't tried - it's a must!!"

Allison A. (5/5)

Q&A