In Greek, the words Eu-Genia (you-geh-knee-ah) mean the origin of goodness which is everything you need to know about the product and the woman for whom it was named.
Founded by Naa-Sakle Akuete, a former Wall Street analyst, Eu'Genia Shea is ran by a mother-daughter-duo who are dedicated to using the best shea around to help you reap all the benefits of nature's wonderbalm. The company is dedicated to fair wages and opportunities for their female workers in Ghana and donate 15% of their profits back to them in the form of an education fund. In Ghana, shea butter is considered a valuable substance with healing powers for the skin.
Every product we sell meets the Credo Clean Standard
We offer clean beauty vetted to the highest standard.
Know where your products are coming from
We want to know where ingredients come from and how they were made.
Humane treatment of humans and animals
Clean beauty should include the just treatment of humans and animals.
Leading the way in sustainable packaging and recycling
We co-founded Pact to tackle beauty’s packaging waste problem.
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