Born by the beach in sunny Brighton (a FABULOUS beach side town in the UK), we’ve spent hours watching the waves go by. It’s this constant connection with Mother Nature and the importance of protecting her precious resources that inspired our planet-friendly skincare.

Driven by our founder’s 15 year journey in the beauty industry and her constant frustration with how little is really being done to protect the planet. She figured the only way to make a change is to prove it can be done and so we got to work to create the most sustainable skincare brand possible.

My Skin Feels is an award-winning natural skincare brand made from rescued food including the by-products of tomato ketchup, olive oil, breakfast oats and orange juice, saving it from going in the trash and using up resources that would otherwise go to waste. We don’t believe in over-complicated routines, instead, we focus on multitasking products that do the job, with better ingredients, better ethics and less impact on the planet.