TOK Beauty

TOK Beauty is a Canadian-based clean beauty brand founded by Tara O’Kelly, who started as a professional makeup artist. When she was travelling around and applying makeup on various women, she noticed that they were intimidated by makeup. They wanted to switch to clean beauty products, but they didn’t know where to start. Since Tara was on her own health journey, she wanted to develop and offer products that were going to be staples in a person’s beauty routine and were also plant-based, ethically sourced, high-performing, affordable, and multi-purpose.  

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Frequently Asked Questions

  • Where are TOK Beauty products made?
    TOK Beauty products are proudly made in Canada. The brand emphasizes a commitment to ethically sourcing ingredients and maintaining high standards of manufacturing. This ensures that every product not only meets rigorous quality controls but also aligns with ethical practices in its creation and sourcing.
  • Are TOK Beauty products cruelty-free?
    Yes, TOK Beauty is committed to cruelty-free practices. The brand ensures that none of its products are tested on animals. TOK Beauty adheres to cruelty-free standards, and this commitment is reflected in its certification and ethical practices.
  • What makes TOK Beauty different from other clean beauty brands?
    TOK Beauty stands out due to its focus on simplicity, high performance, affordability, and multi-purpose usage. The brand is influenced by Tara O'Kelly's professional makeup artist background, which guides the development of products designed to be effective yet versatile. This approach ensures that TOK Beauty products are both practical for everyday use and suitable for professional makeup applications.
  • Are TOK Beauty products suitable for sensitive skin?
    TOK Beauty products are designed to be suitable for sensitive skin types. The brand focuses on using gentle ingredients and ensuring that its products are dermatologist-tested and hypoallergenic. This makes TOK Beauty a good choice for individuals with delicate skin or specific sensitivities.
  • How does TOK Beauty ensure its products are clean and safe?
    TOK Beauty ensures its products are clean and safe by following a rigorous ingredient sourcing and selection process. The brand adheres to strict standards and guidelines to avoid harmful chemicals and maintain product safety. This includes thorough vetting of ingredients to ensure they meet TOK Beauty's high standards for quality and safety.
  • Can TOK Beauty products be used for professional makeup looks?
    Yes, TOK Beauty products are versatile enough to be used for both everyday makeup and professional applications. The brand's products are designed to deliver high performance and reliability, making them suitable for makeup artists and professionals. Testimonials from makeup artists highlight the effectiveness and adaptability of TOK Beauty products in various professional settings.
  • What is TOK Beauty's approach to sustainability?
    TOK Beauty is committed to sustainability in multiple aspects of its operations. This includes using eco-friendly packaging, sourcing ingredients responsibly, and implementing practices that support environmental causes. The brand actively engages in initiatives and partnerships that promote sustainability and reduce its environmental footprint.