TOK Beauty is a Canadian-based clean beauty brand founded by Tara O’Kelly, who started as a professional makeup artist. When she was travelling around and applying makeup on various women, she noticed that they were intimidated by makeup. They wanted to switch to clean beauty products, but they didn’t know where to start. Since Tara was on her own health journey, she wanted to develop and offer products that were going to be staples in a person’s beauty routine and were also plant-based, ethically sourced, high-performing, affordable, and multi-purpose.
Every product we sell meets the Credo Clean Standard
We offer clean beauty vetted to the highest standard.
Know where your products are coming from
We want to know where ingredients come from and how they were made.
Humane treatment of humans and animals
Clean beauty should include the just treatment of humans and animals.
Leading the way in sustainable packaging and recycling
We co-founded Pact to tackle beauty’s packaging waste problem.
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