TooD Beauty

TooD is a beauty brand at the intersection of clean, colorful, and high-performing cosmetics. While the products are non-toxic, so is the mindset of this brand. TooD believes makeup is about joy, creativity and experimentation. They want to help you remove shame and insecurity from your beauty expression by giving you the paints and tools to express how YOU feel (not what you’re told to look like).

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Frequently Asked Questions

  • How does TooD Beauty promote creativity through makeup?
    TooD Beauty is an inclusive beauty brand offering a diverse range of products that encourage people to experiment and play with their looks. By offering an array of vibrant paints and innovative tools, TooD makeup empowers users to explore their unique senses of style and artistic inclinations. Their philosophy is all about self-expression and embracing individuality, rather than conforming to the societal beauty norm. With a bold range of colored cosmetics from multichrome eyeshadow to statement glitter, there's lots of room to experiment and shine—no beauty rules here!
  • Are TooD Beauty products cruelty-free?
    Yes, TooD Beauty products are cruelty-free. Here at Credo Beauty, we exclusively feature brands that meet our rigorous animal welfare and cruelty-free criteria. Additionally, we prioritize vegan options and actively restrict or prohibit the inclusion of certain animal-derived ingredients in our offerings.
  • Are TooD makeup products suitable for sensitive skin?
    TooD makeup is crafted in line with The Credo Clean Standard™, ensuring they are free from over 2700 harmful chemicals, potential allergens, and irritants that are often present in conventional beauty products. This strict formulation process makes TooD Beauty products suitable for all types of skin, including those with sensitive skin. Their makeup products are easy to try on and take off, unlike conventional shimmery and colorful formulas.
  • How does TooD makeup contribute to sustainability?
    TooD complies with our high packaging and sustainability standards. The brand meticulously designs its products to minimize waste, using recyclable tins, soy-based inks, and solar energy. TooD also incorporates laser-printed wood and FSC certified paper in its production process to promote responsible forest management. One notable innovation is TooD's "BioGlitter," crafted from plant cellulose. Unlike traditional glitter made from microplastics that pollute ecosystems, BioGlitter biodegrades in as little as 28 days in natural environments.
  • Is TooD Beauty an inclusive brand?
    TooD Beauty has positioned itself as an inclusive brand by embracing diversity and promoting self-expression. The non-binary beauty brand offers a wide range of products that cater to all genders, skin tones, and personalities, ensuring that everyone can find something that suits their needs. The founder, Shari Siadat, built the brand based on her journey of reclaiming her own beauty narrative and encourages others to do the same.