Today I have an important and exciting announcement to share: Follain is joining forces with, and being acquired by, another mission-driven clean beauty retailer, Credo.
This is a proud moment in the history of Follain - and an important moment in the evolution of the clean beauty industry. Follain’s mission has always been to connect people with products that are effective, luxurious, and the absolute safest for both people and planet. We have been a leading activist voice defining ‘clean beauty’ along with others - like Credo - who have helped create this important movement.
Both Credo and Follain’s strong community connections - you! - and our commitment to better beauty for people and planet - make this the best next step to move our collective mission forward.
From now on, the Follain brand will have a home on the shelves at Credo, where you’ll also be able to find some of your favorite Follain-vetted products, and discover many new and innovative clean beauty brands too.
This community - and everything we’ve accomplished and shared together over the years - is so important to me. Thank you from the bottom of my heart for being part of it, and looking forward to seeing you at Credo going forward!