- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types.
Why we stand behind it
Formulated with a nourishing shea butter base, each shade is made with food-grade ingredients derived from fresh produce like mango seed oil, vitamin E, and vitamin C. This soft, cushiony balm glides on lips and gives the perfect dewy sheen.
Key ingredients
Shea butter: Enhances lip hydration and soothe the skin.
Marula oil: A rich antioxidant that moisturizes and softens the lips.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Fragrance Free
Paraben Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Swipe on lips.
Full ingredient list
Click or tap an ingredient to learn more
Inactive Ingredients:
octyldodecanol, diisostearyl malate, bis-diglyceryl polyacyladipate-2, polybutene, polyethylene, pentaerythrityl tetraisostearate, caprylic/capric triglyceride, mica, butyrospermum parkii (shea) butter, synthetic beeswax, glyceryl caprylate, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ascorbyl palmitate, mangifera indica (mango) seed oil, red 6 (ci 15850), red 7 lake (ci 15850)Inactive Ingredients:
octyldodecanol, diisostearyl malate, bis-diglyceryl polyacyladipate-2, polybutene, polyethylene, pentaerythrityl tetraisostearate, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, synthetic beeswax, mica, glyceryl caprylate, synthetic fluorphlogopite, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, theobroma grandiflorum seed butter, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499)Inactive Ingredients:
octyldodecanol, diisostearyl malate, bis-diglyceryl polyacyladipate-2, polybutene, polyethylene, pentaerythrityl tetraisostearate, mica, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, synthetic beeswax, glyceryl caprylate, sclerocarya birrea seed oil, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, iron oxides (ci 77491), titanium dioxide (ci 77891), red 6 (ci 15850), red 7 lake (ci 15850)Inactive Ingredients:
octyldodecanol, diisostearyl malate, bis-diglyceryl polyacyladipate-2, polybutene, polyethylene, pentaerythrityl tetraisostearate, caprylic/capric triglyceride, butyrospermum parkii (shea) butter, mica, synthetic beeswax, glyceryl caprylate, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sclerocarya birrea seed oil, tocopheryl acetate, tocopherol, helianthus annuus (sunflower) seed oil, titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), red 7 (ci 15850).Powered by ClearForMe
Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
create account
Tower 28
Tower 28 Beauty is a safe space for sensitive skin. All products are non-irritating, derm-approved, clinically tested, and 100% adhere to the National Eczema Association’s ingredient guidelines. Inspired by the effortless California lifestyle, Tower 28 even borrowed their name from a real lifeguard tower in Santa Monica. A meeting spot for locals, it symbolizes everything they believe in: community, healthy fun, and clean living.
SHOP ALL Tower 28
