Sustainable Packaging Rules. Earth Day…and every day. - Credo
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Sustainable Packaging Rules. Earth Day…and every day.

Sustainable Packaging Rules. Earth Day…and every day.

Talk dirty someplace else.

It’s our favorite day…Earth Day - aka, every single day to us - and it’s time to celebrate our amazing planet and what our amazing brands are doing to keep it that way. 

According to Zero Waste Week, more than 120 billion units of packaging are produced globally every year by the cosmetics industry and about less than 10% of plastic packaging is recycled.

This doesn't sit pretty with us. That's why today (Earth Day!) we unveiled our new sustainable packaging guidelines to our 130 brand partners. Our industry-leading standard will make a lasting impact on beauty, and importantly, LESS of an impact on planet Earth. We can't wait to share it with you soon! In the meantime, we want to celebrate the innovative brands currently making significant strides for change.

Meet Axiology
  • Never use plastic. Never use glass.

Axiology introduces first-of-its-kind 100% Zero Waste packaging for their latest Lip-to-Lid Balmies launch. They ditched the shiny packaging to help our planet and your wallet. Balmies are the same size as their OG crayons but cost half as much!

And Ericka Rodriguez, founder of Axiology goes even further. When realized she could help clean Bali’s beaches through her brands packaging, she jumped on it.

The boxes that package the lipsticks are sourced from a women-owned recycled-paper boutique in Bali. The paper is collected from hotels, offices and households which reduces the amount of trash on the island. By keeping just one ton of waste from making its way to the ocean potentially saves up to 17 mature trees and energy that could power a home for months. No plastic. No glass. Ever. Not lost on this happy planet.


Meet BYBI Beauty
  • Carbon Neutral and No Single Use Plastic

    "Sustainability is at the core of everything we do" say BYBI founders Elsie and Dominika. They avoid single use plastic, un-recyclable components, and make sure the production of their ingredients isn’t harmful to the planet or the humans that harvest it. 

    For products that cannot be packaged in glass, a bio-plastic material derived from biodegradable sugarcane is used. It can be recycled or composted at an industrial composting facility. The production of this material is also carbon neutral.

    Using sugar cane, vs virgin plastic in their tubes, sweetly sustainable thinking is only the beginning. Always passionate about packaging that can, at the very least, come back as something new. Think printed glass with no adhesive labels to clog things up…they did.


    Meet Aether Beauty
    • 100% Recyclable Packaging

    After learning that a third of landfill waste comes from personal care products, Aether founder Tiila Abbitt, knew she had to do something about it. Sustainability is engrained in every thoughtful decision she makes including the 100% recyclable packaging, to the elastic that cutely doubles as a hair tie! Never willing to launch a product until there’s a better, more sustainable alternative and committed to leaving the planet “better than we found it.” Agree!!


    Meet Upcircle
    • Reuse. Relove. Recycle.

    "This is a beauty brand with a real difference" reports Who What Wear. Putting coffee grounds to beautiful re-use saves over 120 tons of coffee in the next five years. They use 100% aluminum tubes (no plastic lining) and the top is sealed with a fold (no glue). And using recycled coffee cups for packaging? Another genius smile on our planet. 

    Meet Kjaer Weis
    • Intelligent Refill System

      From the beginning, sustainability has been part of the Kjaer Weis core, believing that packaging should be just as good for the world as the makeup inside is for your skin. Their intelligent refill system is just that. Never discarded empties can never fill landmines. So, this amazing metal packaging is designed so you can filler up…then refiller up again and again.And their beautiful new red edition is made from textured, sustainable and recyclable paper. Gorgeous inside and out.

      Meet Bloomeffects
      • PICEA Wood Tubes

      Always encouraging others to recycle, BloomEffects has made things easy and so clean. No matter what shape the packaging takes, BloomEffects finds the best way to do the best thing. From 100% recyclable cartons to innovative PICEA wood tubes made of sawdust from German carpenters - these tubes have a 40% smaller carbon footprint than typical plastic tube and their glass jars, again unlike plastic, can be recycled time and time again without breakdown. We can’t see what’s blooming next.

      Meet KINSHIP
      • Wave of change

      Knowing that 5 trillion pieces of plastic packaging ends up in our oceans, Kinship knew a change had to happen. Using Ocean Waste Plastic (OWP), collected by local fisherman around the Java Sea and Bali, Kinship is able to repurpose harmful waste into its clean, minimal packaging and commit to skincare for all well-beings…even underwater ones. Through volunteer efforts and pure heart, Kinship has removed over 2 tons of plastic waste from our oceans. See their full story here.

      Celebrated. Toasted to. Worshipped. This was an Earth Day like no other as the outdoors takes on such beautiful new meaning coupled with renewed bow-down appreciation. Thank you change makers. Thank you Mother Earth. We love waking up to you every day. And many more….