Marco Ochoa, Ecobrow founder, spent 11 years as an expert brow threader and celebrity makeup artist, but he felt there was something missing. “Through my research I discovered that there were only a few natural brow lines on the market — mostly pencils or powders — and my concern was that they either looked too ashy or too fake, neither of which are acceptable.” When Marco began work on his own line, he knew he had to arrive at a universal product that matched every skin tone, stayed true to his philosophy of responsible, eco-conscious beauty and lived up to the standards of the best makeup artists in the world. The result is the Ecobrow Defining Wax, Marco’s own mineral-based, smudge-proof, paraben-free brow line.