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Gen See

When Tamar Yaniv and Danya Klein set out to create Gen See, they didn’t want to choose between makeup they love and makeup that’s good for us and the planet. They wanted high performance, multi-tasking clean makeup, sustainable packaging, and a color palette that brings a smile to your face each and every time you use Gen See products. 

The Gen in Gen See speaks to the generations that come before and after. Our mothers, grandmothers, friends and children, their influence on our love of beauty. See in Gen See speaks to seeing people. Not just their customers, but also insisting on diverse, inclusive practices in their company and throughout their supply chain. 

Tamar Yaniv & Danya Klein

Gen See Co-Founders 

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Frequently Asked Questions

  • What makes Gen See makeup products different from conventional beauty products?
    When it comes to our standards at Credo Beauty, we are committed to ensuring that all brands we work with adhere to rigorous cruelty-free and animal welfare guidelines. Gen See Beauty exemplifies these principles, as none of their products are tested on animals, and they also go the extra mile by only providing completely vegan products. So, if you are looking for a brow gel, a matte lipstick, a mascara, or other makeup product that aligns with your values, Gen See Beauty is definitely a great choice.
  • Is Gen See makeup cruelty-free?
    Yes, Gen See cosmetics are cruelty-free. At Credo Beauty, our commitment is to only feature brands that adhere to cruelty-free practices and uphold strict animal welfare principles. Additionally, we prioritize the use of vegan alternatives and restrict or prohibit certain animal-derived components to ensure the ethical sourcing of ingredients.
  • Are Gen See cosmetics suitable for sensitive skin?
    Gen See decided to eliminate fragrance from their products, making their products as gentle as possible for those with sensitive skin. They also adhere to the strict regulations of The Credo Clean Standard™, ensuring that their products are free from over 2700 potentially harmful ingredients (including harsh chemicals, irritants, and allergens) that could irritate sensitive skin.
  • What steps does Gen See Beauty take to be environmentally friendly?
    Gen See meets the sustainable packaging requirements we impose on the brands we work with. They prioritize the use of post-consumer recycled materials (PCR) for their makeup packaging, repurposing everyday recycled items such as aluminum, cardboard, paper, and plastic bottles. When PCR isn't a viable option, Gen See uses other innovative alternatives like biobased materials, which have a positive carbon footprint and use renewable resources, and nanomaterials, which are easy to recycle.