Ourside

OURSIDE is ushering in a new era of luxury through their unique fragrances. Their conscious formulas use a high concentration of natural ingredients with impressive lasting power. Ourside is built on self-love and community. Unisex and formulated and manufactured in the Bronx, Ourside demonstrates that luxury can be found in unexpected places. Founded by Keta Burke-Williams while she was a student at Harvard Business School, Ourside’s mission is to create space for those left out of the narrative, who don’t fit in the box, and we do it through our most powerful sense, scent.


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Frequently Asked Questions

  • What makes Ourside fragrances unique?
    Ourside fragrances stand out due to their high concentration of natural ingredients, which ensures a rich, authentic scent experience. The conscious formulas are crafted to deliver a luxurious fragrance experience while minimizing the use of synthetic components. Additionally, Ourside fragrances are known for their impressive lasting power, allowing the scents to linger beautifully throughout the day.
  • How does Ourside define luxury in its products?
    Ourside redefines luxury by focusing on authenticity and inclusivity rather than conventional markers of opulence. The brand believes that true luxury lies in finding beauty and value in unexpected places, such as in personal self-expression and community connections. Self-love and a sense of belonging are central to the Ourside luxury experience, emphasizing that luxury is accessible to all and rooted in personal and collective empowerment.
  • Where are Ourside fragrances formulated and manufactured?
    Ourside fragrances are formulated and manufactured in the Bronx, New York. This location is not just a production hub but a reflection of the brand's commitment to its roots and community. By keeping operations local, Ourside supports its neighborhood and remains closely connected to the culture and values of its origin.
  • Are Ourside fragrances suitable for everyone?
    Yes, Ourside fragrances are designed to be unisex, making them suitable for everyone. The brand intentionally crafts scents that transcend conventional gender boundaries, aiming to cater to a diverse audience and celebrate individuality beyond traditional norms.
  • What is the mission behind Ourside's creations?
    The mission behind Ourside's creations is to include and uplift those often overlooked in mainstream narratives. The brand uses scent as a powerful tool for expression and inclusion, creating fragrances that resonate with personal stories and diverse identities. Ourside aims to foster a sense of belonging and representation through its unique olfactory experiences.
  • Are Ourside products cruelty-free and environmentally conscious?
    Yes, Ourside is committed to being cruelty-free, ensuring that no animal testing is involved in the creation of its fragrances. Additionally, the brand prioritizes environmental consciousness, engaging in practices that minimize its ecological footprint. This includes using sustainable ingredients and packaging, as well as supporting initiatives that promote environmental stewardship.
  • How does Ourside support its community?
    Ourside actively supports its community through various programs, collaborations, and initiatives. The brand fosters a sense of belonging and empowerment by engaging with local organizations and contributing to causes that align with its values. Through these efforts, Ourside strengthens community ties and helps to uplift and support those around it.